Chief Marketing Officer CMO

Overview

Juncos Hollinger Racing is seeking a dedicated and skilled Chief Marketing Officer CMO to join our team!

Responsibilities

Position Summary:

As the Chief Marketing Officer for our JHR Racing Team, you will be the driving force behind our brand, ensuring its visibility, resonance, and growth. This role demands a seasoned marketing leader with a passion for motorsports, a strategic mindset, and a track record of building successful marketing campaigns. If you are ready to lead our team to new heights in the highly competitive world of INDY racing, we want to hear from you.

Key Responsibilities:

Brand Strategy:

• Develop and implement a comprehensive brand strategy that aligns with the team's values, goals, and market positioning.
• Foster brand consistency across all touchpoints, ensuring a compelling and differentiated presence in the INDY racing community.

Marketing Campaigns:

• Lead the creation and execution of integrated marketing campaigns, leveraging traditional and digital channels to maximize reach and engagement.
• Develop and manage partnerships with sponsors, ensuring mutually beneficial relationships that enhance the team's brand and financial standing.

Digital Marketing:

• Oversee digital marketing efforts, including social media, website, and content marketing, to connect with fans, build communities, and drive online visibility.
• Utilize data analytics to measure campaign effectiveness, identify areas for improvement, and optimize digital marketing strategies.

Public Relations:

• Manage all aspects of public relations, including media relations, press releases, and crisis communications.
• Cultivate relationships with key media outlets to secure positive coverage and enhance the team's public image.

Fan Engagement:

• Develop and implement strategies to enhance fan engagement, including fan events, promotions, and loyalty programs.
• Utilize market research to understand fan preferences and trends, adapting marketing strategies accordingly.

Merchandising and Licensing:

• Oversee the development and promotion of team merchandise, exploring licensing opportunities to expand the team's brand presence.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum impact.

Leadership and Team Development:

• Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.
• Collaborate with cross-functional teams, including sponsorship, operations, and race engineering, to ensure alignment and integration of marketing strategies.

Qualifications:

• Bachelor's/Master's degree in Marketing, Business, or a related field.
• Proven experience in a senior marketing role within the motorsports industry or a related field.
• Demonstrated success in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing strategies and technologies.
• Exceptional leadership and team management skills.
• Excellent communication and negotiation skills.
• Passion for and knowledge of motorsports, particularly INDY racing.

How to Apply:

We offer competitive compensation, a supportive team environment, and the opportunity to be part of the thrilling world of INDYCAR racing.

To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role to Stacey.mattingly@juncosracing.com.

Juncos Hollinger Racing is an equal opportunity employer, and we encourage candidates from all backgrounds and experiences to apply.

Our team

Juncos Hollinger Racing fosters a passionate and tightly knit team environment. Team members share a common love for motorsports and a dedication to achieving success. This sense of camaraderie and shared purpose creates a supportive and motivating workplace. Rooted in a strong belief in the power of possibility we thrive to change the status quo with our own brand of excellence.

Maintaining a reputation for our unwavering commitment to meticulous attention to detail in car preparation and strategic race planning, we consistently strive for perfection. Our dedication to quality ensures that employees are part of a world-class operation and at the forefront of racing technology.

Juncos Hollinger Racing values the growth of our team members. Whether you’re starting at an entry-level position or joining with experience, the team offers opportunities for career advancement and skill development, encouraging personal and professional growth. No matter your background, you can help in the pursuit of victory at Juncos Hollinger Racing.