What are the responsibilities and job description for the Brand Manager - Régénère position at Vibrant Wellness?
Get AI-powered advice on this job and more exclusive features.About Us : Régénère represents the cutting edge of personalized skincare. By integrating advanced peptide technology, genetic testing, and comprehensive skin assessments, our products offer truly bespoke solutions that address skin aging and other concerns at their roots. We are looking for an innovative and strategic Brand Manager to drive the growth of the Regenere skin care line across B2B and direct-to-consumer (DTC) channels.About the Role : The Brand Manager will oversee all aspects of the Régénère brand’s growth and performance. This role is pivotal in ensuring brand consistency, driving customer engagement, and scaling our business. The ideal candidate will be an expert in both B2B and DTC marketing, skilled at managing vendor and agency relationships, and proficient in modern marketing strategies such as influencer and social media marketing. A hands-on understanding of the Shopify platform and experience in the skincare or wellness industry are strongly preferred.Responsibilities : Brand Strategy and Growth : Develop and execute brand strategies that drive growth in both B2B and DTC channels. Lead the conceptualization and launch of new products and campaigns, ensuring alignment with the Regenere brand identity.Marketing and Communication : Oversee influencer marketing campaigns, leveraging partnerships to enhance brand awareness and engagement. Manage social media channels, ensuring consistent and impactful messaging across platforms. Work with creative teams to produce engaging email campaigns, social posts, reels, and stories using tools like Canva.E-Commerce Management : Utilize the Shopify platform to optimize the customer journey and increase sales. Monitor site performance, implement SEO best practices, and develop strategies to improve conversions.Vendor and Agency Management : Serve as the primary point of contact for external vendors and agencies, including creative, media, and PR partners. Negotiate contracts and evaluate vendor performance to ensure cost-effective and high-quality outputs.Customer and Partner Engagement : Develop educational content to empower both customers and healthcare partners about the benefits and unique aspects of the Regenere program. Collaborate with B2B clients to drive awareness and adoption within their networks.Data-Driven Insights : Analyze performance metrics from campaigns, e-commerce, and social media to inform strategy and optimize outcomes. Prepare regular reports to update stakeholders on brand performance.Qualifications : Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).5 years of experience in brand management, preferably in the skincare, wellness, or beauty industry.Proven expertise in both B2B and DTC marketing strategies.Strong understanding of influencer marketing and social media trends.Experience managing Shopify or similar e-commerce platforms.Excellent project management skills with the ability to manage multiple vendors and agencies.Creative thinker with an eye for detail and a passion for innovative marketing strategies.Analytical mindset with a track record of leveraging data to drive decisions.Seniority level Mid-Senior levelEmployment type Full-timeJob function Marketing, Advertising, and Project Management#J-18808-Ljbffr
