Area Marketing Coordinator

Viceroy Hotels

Viceroy Hotels & Resorts inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy’s vibe-led hospitality is guided by the brand promise “Remember to Live,” an affirmation to create lifelong memories for each guest. As an industry leader in creativity and innovation, our hotels draw upon the diverse backgrounds and talent of our extraordinary team for optimal success.

Location

Viceroy Santa Monica, CA

Overview

The Area Marketing Coordinator plays a key role in managing the marketing initiatives for two hotels, ensuring alignment with their brand positioning. This role assists in driving properties’ revenue through strategic efforts in e-commerce, digital media, public relations, and promotions. Additionally, the position is responsible for supporting all hotel marketing efforts, including but not limited to administrative tasks related to managing the properties’ websites, CRM and email marketing campaigns, social media platforms, community events, partnerships, and third-party relationships.

Reporting to the Area Director of Sales and Marketing (ADOSM), this role works closely with the Director and property teams to ensure that public relations and marketing strategies align seamlessly with branding and messaging objectives.

Responsibilities

General Responsibilities Include:

• Manage Hotel event calendar
• Provide quality assurance and maintain brand tone of voice throughout all messaging
• Prepare and distribute event flyers; present in morning meetings and distribute to hotel management to ensure all staff is aware
• Create and update restaurant menus for in house and web distribution
• Oversee and order posters for events happening on property
• Create slides for all events and amenity updates to be listed on in-room televisions
• Create event invitations, print, digital, and social platforms
• Manage restaurant local social accounts, posts, stories, reels, and events
• Create advertising pieces consistent with brand voice
• Locate and promote local marketing channels
• Create and maintain image gallery from property events and everyday images approved by Managing Director for distribution among PR, Sales team, etc
• Coordinate and schedule onsite photo shoots with department heads; work with DOSM to ensure set ups match promotions and packages
• Review and research negative Trip Advisor reviews with appropriate departments to develop appropriate responses and determine training where needed
• Prepare and distribute Meet Our Guest forms for TA, VIP and group leads
• Organize, print and deliver all VIP welcome amenities/ notes
  
  

Qualifications

• The ability to listen to, assess, and appropriately respond to information conveyed through speech
• The ability to convey technical information through writing to a nontechnical audience so the recipients easily understand the information and can quickly and correctly apply it.
• The ability to exercise the personal discipline and extra diligence to assure that projects are completed on timely basis.
• The ability to subordinate one’s personal agenda in favor of working collaboratively with the team to achieve departmental goals
• Flexible schedule - Willing and able to work shift duties that may include evenings, nights, weekends and holidays.
• Dynamic, highly motivated, self-confident, excellent interpersonal and organizational skills.
• Interpersonal skills and the ability to work well with co-workers and the public.
• Ability to sell concepts and ideas to management, peers and colleagues.
• Excellent leadership skills that demonstrate adaptability, flexibility and team orientation.
• D ual Property or Project Management with Marketing Emphasis
• Experience - Hospitality Marketing Preferred.
• Digital and/or Social Media Experience required.
• Systems – Adobe Suite, Canva Experience preferred.
• Proven successful track record in creating cutting-edge, diverse programming.
• Ability to exercise sound judgment in evaluating situations and making decisions.
• Developing, managing, and executing an annual marketing plan and budget.
• Proficiency in Microsoft Office Suite. Familiar with Delphi and Opera
• Prior experience working with hotels or luxury brands preferred, along with an understanding of luxury consumers and how to reach that market from a messaging and targeting standpoint.
• Experience in luxury hospitality/hotels strongly preferred.
  
  

Physical Requirements

• Must be able to sit at a desk, walk, and stand for up to four (4) hours
• Must be able to walk and stand for extended periods of time
• Must be able to bend, stoop, squat and stretch
• Must be able to occasionally lift up to 15 lbs.
• Must have finger dexterity to be able to operate office equipment such as computers, printers, multi-line touch tone phone, filing cabinets, FAX machines, photocopiers, dolly and other office equipment as needed
• Requires grasping, writing, standing, sitting, walking, repetitive motions, listening and hearing ability and visual acuity
  
  

Qualification Standards

Education: High school or equivalent education required. Bachelor’s Degree preferred

Experience: Previous experience in a similar role at a luxury hotel

Grooming: All colleagues must maintain a neat, and well-groomed appearance (specific standards will be provided)

The expected pay range for this position is $29.00 per hour