What are the responsibilities and job description for the Social Media Manager Job at Viking Cruises US in Los Angeles position at Viking Cruises US?
JOB SUMMARY :
Reporting to the Sr. Manager, Social Content, the Social Media Manager holds a pivotal role in building Viking's online presence on organic social. Collaborating extensively with your fellow Social Content Managers, the Design Team, and the Digital Communities Team among others, this position spearheads the planning, development, execution, publishing, and analytical assessment of social content initiatives for assigned social channels and content pillars, including but not limited to : Facebook, Instagram, X, LinkedIn, Threads & YouTube. The Social Content Manager will craft purpose-driven content by leveraging comprehensive knowledge of the brand, business objectives, the product portfolio, customers / guests, and industry best practices.
THIS POSITION IS LOCATED IN WOODLAND HILLS, CA. HYBRID WORK SCHEDULE UP TO 3 DAYS PER WEEK.
JOB RESPONSIBILITIES :
- Manage the end-to-end social content process including :
- Developing and submitting monthly content calendars for assigned content pillars and categories to Sr. Manager, Social Content for feedback and approval
- Writing or providing input on creative briefs and partnering with Copy and Design teams to develop assets for compelling and visually appealing content, including custom graphics, images, videos and reels.
- Providing feedback to creative partners to ensure alignment with Viking's voice, tone, business objectives, and social best practices
- Scheduling and publishing content across different social media channels using scheduling tools
- Analyzing content performance to develop insights and recommendations for future content development and scheduling
- Identify UGC opportunities and work with Social Communities team to secure permission to use in future content
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Develop a strong understanding of the Viking brand and Viking's customer base to inform content strategy and direction
- Create a learning agenda for assigned social content pillars and categories to continually improve social content performance
- Seek out social content creative inspiration to share with team and cross-functional partners
JOB REQUIREMENTS :
PREFERRED QUALIFICATIONS :
EDUCATION :
What We Offer You :
Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellence, integrity and our teams' outstanding contributions.
About Viking
Viking was founded in 1997 and provides destination-focused voyages on oceans, rivers and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers experiences for The Thinking Person®.
Viking has more than 250 awards to its name, including being rated #1 for Rivers, #1 for Oceans and #1 for Expeditions by Condé Nast Traveler and voted at the top of its categories by Travel Leisure. No other cruise line has ever received these same honors by both publications at the same time.
Salary : $84,000 - $105,000