What are the responsibilities and job description for the Director of Marketing position at Viking Range, LLC?
The Director of Marketing for Viking will lead all marketing efforts to drive brand growth, elevate customer engagement, and increase market share in the premium appliance segment. This individual will oversee all marketing functions including branding, digital marketing, advertising, public relations, product launches, partnerships, and customer insights. The Director of Marketing will play a critical role in maintaining the premium status of the Viking brand while driving innovation and expanding its presence globally.
- Develop and implement a comprehensive marketing strategy that aligns with Viking’s business goals
- Lead product marketing initiatives, from concept through product launch, including positioning, messaging, and go-to-market strategies
- Direct the creation and execution of integrated marketing campaigns to drive demand and brand loyalty
- Ensure consistent brand messaging across all channels, aligning with Viking's premium positioning
- Oversee creative development for all marketing materials, including advertising campaigns, social media content, and promotional assets
- Enhance the brand's digital presence through innovative campaigns, website optimization, and social media strategies
- Leverage customer data and insights to refine marketing strategies and improve customer engagement
- Monitor industry trends and market competition to inform marketing decisions and identify growth opportunities
- Measure and report on the effectiveness of marketing campaigns, utilizing data to optimize performance and ROI
- Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, innovation, and accountability
- Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure marketing initiatives support overall business goals
- Manage relationships with external agencies, vendors, and partners to ensure high-quality, timely execution of marketing initiatives
- Oversee public relations efforts, including media outreach, press releases, and event management
- Establish and nurture strategic partnerships with influencers, brand ambassadors, and other collaborators to enhance brand visibility
- Partner with the sales team to create effective tools, promotions, and marketing materials that support retail and direct sales efforts
- Lead channel marketing efforts, collaborating with retail partners to maximize in-store and online presence
