Marketing Manager

Description

As the Marketing Manager for the Consumer Products Division, you will be responsible for developing, implementing, and managing the execution of the division’s marketing plan for the Maverick Hunting and Skee-Ball brands. Playing an instrumental role in leading brand positioning, marketing strategy, new product commercialization, and execution. As a key stakeholder, you’ll collaborate with various teams to drive brand growth, engagement, and loyalty. 

Responsibilities:

• Brand Marketing Strategy Development: Develop and implement effective brand strategies aligned with the company’s objectives, ensuring brand consistency across all marketing and communication channels.
• Market Analysis: Conduct market research and analysis to understand consumer behavior, market trends, and competitive landscapes, using insights to refine brand strategies.
• Brand Identity Management: Maintain and evolve the brand’s visual and verbal identity, including logos, messaging, and brand guidelines, ensuring alignment with brand values and objectives. 
• Campaign Planning and Execution: Plan, create, and execute marketing campaigns, collaborating with creative and marketing teams to deliver impactful and cohesive brand messaging. This includes tradeshow strategy, planning, and execution.
• Product Launches and Positioning: Drive successful product launches by developing effective positioning, messaging, and marketing strategies to maximize brand visibility and market penetration. 
• Cross-Functional Collaboration: Collaborate with various internal teams such as R&D, sales, operations, and product development on key projects, new product development, commercialization, and launch. 
• New Product Commercialization: Lead new product launch and commercialization efforts into various selling channels, including D2C, retailers, and dealers. 
• Trade Show Management: Lead strategy, planning, and execution for tradeshows, customer visits, and other onsite events.
• Performance Analysis: Monitor and analyze the performance of branding efforts, utilizing metrics and KPIs to assess the effectiveness of campaigns and strategies and making data-driven recommendations for improvements.
• Budget Management: Manage the brand’s budget effectively, allocating resources to different initiatives to maximize ROI and achieve strategic objectives. 

Materials and Equipment Utilized:

• Computer, Phone, Fax, Printers, Copy Machines, etc.

Working Environment:

• Office 

Requirements

Education and Training:

• Bachelor’s degree in marketing or business-related field; MBA or relevant advanced degree a plus.
• 5 years’ experience in a marketing-focused role in brand management, marketing, or related roles, preferably within a D2C brand.
• MS Office Suite experience – MS Excel, MS Word, MS PowerPoint, and Outlook
• Experience with graphic design software a plus

Knowledge/Skills/Abilities:

• Strong understanding of market research, data analysis, and consumer behavior
• Excellent communication, interpersonal, and leadership skills
• Creative thinking with a strategic mindset and ability to think outside the box.
• Proficiency in marketing tools, analytics platforms, and project management software
• Strategic Thinker: Ability to develop long-term plans while also executing short-term tactics to achieve brand goals.
• Creative Vision: Ability to conceptualize innovative brand strategies and campaigns.
• Adaptability: Adapts quickly to changing market dynamics and consumer preferences
• Working knowledge and experience working in the eCommerce platform Big Commerce a plus 

Travel Requirements:

• Occasional travel to support trade shows and industry events – 20% 

Physical Requirements:

• None