Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
Sales & Marketing Director
The Sales & Marketing Director is responsible for driving revenue growth, overseeing membership sales, and managing the day-to-day operations of Village Fitness. Collaborating closely with the Training & Client Services Director to ensure consistent staff development and high standards of service. This role requires a strategic mindset, exceptional leadership, and a passion for delivering a high-quality member experience. The Sales & Marketing Director will work closely with the Training & Client Services Director, reporting directly to the President of Administration and ultimately to Richard Steele, Chairman of the Board of Managers.
Specific Responsibilities :
Sales & Marketing Strategy
- Lead the membership sales process, including new sales, renewals, and retention strategies.
- Develop and implement comprehensive sales strategies to attract new members and retain current ones, ensuring consistent revenue growth.
- Design and execute marketing campaigns and public relations efforts to enhance brand awareness and drive sales.
- Monitor sales performance and key metrics, adjusting strategies as needed to meet or exceed revenue targets.
- Train and mentor the sales team on effective sales techniques, fostering community engagement and building partnerships with local businesses.
- Collaborate with the Training Director to provide ongoing sales training, focusing on continuous improvement and goal alignment.
Team Leadership & Development
Recruit, hire, and develop high-performing team members, cultivating a positive and collaborative work culture.Partner with the Training Director to design and deliver training programs that elevate staff performance and service quality.Inspire and motivate the team to achieve personal and organizational goals through regular coaching and feedback.Conduct staff meetings and one-on-one sessions to ensure alignment with goals and deliver a superior member experience.Manage payroll and staff scheduling, balancing efficiency with service needs.Operational Excellence
Oversee daily operations to maintain a clean, safe, and welcoming environment for members.Ensure timely repair and maintenance of equipment and facilities, coordinating with vendors as necessary.Manage inventory and purchasing, adhering to budget guidelines.Streamline processes for member registration, check-ins, and point-of-sale transactions.Maintain compliance with company policies and procedures, regularly communicating updates to staff.Financial Management
Achieve financial targets as outlined in the company’s budget and financial plans.Analyze revenue reports, manage expenses, and make data-driven decisions to ensure profitability.Collaborate with the Training Director to align staffing and scheduling with financial goals while maintaining high standards of service.Member Engagement & Retention
Drive member retention by addressing concerns and working with staff to foster a sense of community and engagement.Lead efforts in member satisfaction through timely follow-up calls, emails, and personal interactions.Serve as a liaison between members and the broader community, building relationships that promote long-term membership.Qualifications :
3 years of management experience in the fitness, health, or sales industry.Demonstrated leadership skills with the ability to inspire and develop a high-performing team.Exceptional communication and customer service skills.Bachelor’s degree in business management, marketing, or a related field (preferred).Flexibility to work more than 40 hours per week, including weekends and holidays as needed.J-18808-Ljbffr
