Director, Marketplace Channel

ROLE:

Vimergy was founded by a husband-wife team who had healed their bodies and minds through painstakingly eliminating problematic foods and instead replacing them with supplements that had been meticulously curated for their conditions. Having healed themselves, they made it their mission to share their story and life-changing supplements with the rest of the world. Out of that desire to heal the world, came a range of highly potent yet extremely gentle-on-the-gut supplements that have taken the category by storm. We are one of the fastest growing brands in the Vitamin, Mineral and Supplements category and available in more than 30 countries. With the right leadership team, we are accelerating growth and gaining market share, while remaining anchored to our Purpose of serving underserved segments of the market with premium products that set the standard of excellence in the category.

The Director, Marketplace Channel will be a key leader in the business. S/he will lead all growth initiatives on various marketplaces, including all demand generation and fulfillment initiatives to accelerate growth across 25 countries.

This is a unique opportunity to build on a successful global brand that is investing in growing HH penetration at industry-leading levels. This critical role presents an unmatched opportunity for a visionary growth leader to chart her/his course by deploying market-beating demand generation plans within the guardrails of the brand ethos, quality standards, and consumer needs.

KEY RESPONSIBILITIES:

Strategic Leadership:

• Develop and execute the marketplace strategy aligned with the company's overall goals and vision
• Identify target markets and devise market entry strategies, considering cultural nuances, regulatory requirements, and local competitive landscapes
• Adapt the marketplace strategy and offerings based on broader organizational priorities and strategies, ensuring maximum success for the broader organization rather than just the marketplace channel
• Develop, execute, and institutionalize our right to win in each marketplace
• Identify new market opportunities and evaluate expansion plans in collaboration with market research and analytics teams.
• Drive innovation and stay ahead of industry trends to maintain a competitive edge in all marketplaces; efficiently onboard new products ensuring accurate and compelling and distinctive product value propositions
• Present and seek Board alignment on Marketplace Channel strategy and plans

Profitable revenue growth

• Maniacal focus on understanding and meeting consumers’ jobs-to-be-done through marketplace place channel offerings and initiatives
• Consumer segmentation, targeting, and positioning to maximize value creation and value capture from consumers with the highest willingness to pay, stay, and say
• Maximize brand & product trial, repeat, and frequency while differentiating & activating the brand through insightful messaging [search & non-search] and promotions
• Product positioning based on in-depth understanding of approved claims, regulatory risk, and competitive presence
• Leverage mastery of metrics [CRO, CAC, CLV, AOV] and tools [SEO, SEM, SP, SD, SB] to drive margin-accretive revenue growth
• Deliver annual marketplace channel budgeted Net Revenue, Gross Margin, Contribution Margin, and EBITDA

Operational Excellence:

• Lead development of annual channel calendar to maximize consumer trial and repeat, while enhancing brand differentiation
• Identify new package-price opportunities, and collaborate with Brand team to develop offerings that drive household penetration
• New product & package launch leveraging 360-degree trial generation opportunities in the channel
• Streamline and optimize marketplace operations to ensure a seamless experience for buyers and sellers
• Lead fiscal management of the marketplace channel, including sales forecasting, supply planning, and sell-through management
• Actively track unit economics to ensure margin-accretive recruitment and repeat purchases
• Monitor and analyze key performance metrics to identify areas for improvement and implement necessary changes

Partnerships and Stakeholder Management:

• Build and nurture relationships with key partners, suppliers, and stakeholders to foster a strong ecosystem around the marketplace.
• Collaborate with Brand and R&D teams to promote the marketplace channel to a global audience, driving new customer acquisition

Risk Management and Compliance:

• Ensure compliance with international trade regulations, data privacy laws, and other relevant legal requirements in collaboration with legal and compliance teams.
• Mitigate potential risks related to international transactions and marketplace operations.

QUALIFICATIONS:

• Bachelor's degree in Business Administration, Economics, Marketing, or related field (Master's degree preferred).
• 5-7 years of experience with a proven track record of success in international marketplace management or related roles.
• Solid understanding of global e-commerce trends, market dynamics, and competitive landscape.
• Exceptional leadership and team management skills, with the ability to inspire and motivate diverse teams.
• Excellent strategic thinking, problem-solving, and decision-making abilities.
• Effective communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.
• Experience in scaling online marketplace operations and driving international expansion is a plus.
• Proficiency in data analysis and utilization of relevant tools for market insights.
• Familiarity with international trade regulations and compliance considerations.

PHYSICAL REQUIREMENTS:

Prolonged periods of sitting at a desk and working on a computer

Must be able to lift up to 15 pounds if needed.