Digital Marketing Executive

Bachy Soletanche is looking for a dynamic individual to help drive our digital marketing journey. The role will focus on delivering customer engagement activities, supporting the work-winning team and celebrating our successes through internal communications.

All potential applicants are encouraged to scroll through and read the complete job description before applying.

Key Responsibilities

• Create, deliver and analyse social media campaigns across LinkedIn, X (formerly Twitter), Instagram and YouTube
• Track, analyse, and report on key performance indicators (KPIs) for digital marketing activities
• Create social media graphics that are visually appealing and align with Bachy Soletanche’s brand identity
• Contribute to marketing strategy with a focus on digital
• Design and implement digital marketing campaigns to engage and nurture database contacts using marketing automation platforms including Account Engagement (formerly Pardot) and Dotdigital
• Responsible for managing the corporate website on WordPress. This includes adding new content, website functionality checks, refreshing webpage content, on-page keyword optimisation and backlinking for improved navigation
• Developing and executing effective Search Engine Optimisation (SEO) strategies to improve Bachy Soletanche’s online ranking, authority and visibility and to drive organic traffic
• Update and manage the news portal on company intranet site to reflect key messages throughout departments
• Update and manage the flow of content on the business’s Digital Screens
• Deliver various digital assets as required across the business - graphic design, photography (or editing), video editing, document / presentation templating and formatting
• Undertake templated graphic design projects, when required, including SHEQ Toolbox Talks, Case Studies, New Work Awards, Strategy documentation, Tender covers / formatting

Required Skills

Desirable

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