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BCo Hospitality and Sales Lead

Vineburg Wine Company
Sonoma, CA Full Time
POSTED ON 2/21/2025
AVAILABLE BEFORE 4/19/2025

JOB TITLE: BCo Hospitality and Sales Lead

DEPARTMENT: Tasting Room

REPORTS TO: Tasting Room Manager

CLASSIFICATION: Non-Exempt

JOB SUMMARY:

The Bundschu Company Hospitality and Sales Lead is a brand ambassador of all things Bundschu Co. and has a passion for wine knowledge, customer service, and our family heritage. The BCo Hospitality and Sales Lead works closely with and provides support to the Tasting Room Managers and is responsible for assisting day-to-day operational duties as well as the development/implementation of experiences offered on property. The BCo Lead also acts as wine educator and brand ambassador for both Gundlach Bundschu Winery & Abbot’s Passage Winery, hosting tastings, taking care of club members & VIP guests, and living and breathing both brands. Brand Ambassador, team leader & wine enthusiast. They will lead by example and exhibit exemplary customer service aptitude in all interactions.

DUTIES:

  • Wine Education – 50%
    1. Conducts wine tastings and educate guests about our wines, vineyards, and winemaking processes.
    2. Assist guests in selecting wines and making purchase decisions. Recognize that asking for the sale is a vital part of all hosting and guest interactions.
    3. Takes accountability for the achievement of retail goals, including wine sales, wine club sign-ups and data collection.
    4. Embodies the essence of good customer service in recognizing & anticipating guests’ needs
    5. Effectively engages with customers to build relationships & embody the Bundschu Co. brand

  • Leadership and Sales Support – 50%
    1. Provides day-to-day operational assistance to Tasting Room Managers, including opening and closing duties for both Gundlach Bundschu & Abbot’s Passage tasting rooms. Tasks include reconciling daily sales, posting transactions, and sending end-of-day email.
    2. Supports with assigning team tasks, problem solving reservation & POS questions, and checking out team members at end of day.
    3. Supports with monitoring team performance, tracking sales successes and recording performance or professionalism incidents
    4. Assists with keeping hospitality spaces clean, organized and well-stocked
    5. Assists Tasting Room Managers with monthly inventory reconciliation of physical stock and the ordering of supplies/ wine inventory (as needed)
    6. Assists with data entry and customer management updates in our POS system (as needed)
    7. Assists Tasting Room managers in developing, implementing and keeping SOP’s in place.
    8. Meets regularly with Tasting Room Managers to communicate successes, challenges, and ideas for experience development and logistics


  • Hospitality Communications & Brand
    1. Acts as a Brand Ambassador for Bundschu Co. and leads by example. Provides day-to-day guidance to ensure that Hospitality staff operate according to professionalism standards and help implement company policies and culture.
    2. Accountability for achievement of retail goals, including sales, wine club sign-ups and data collection
    3. Exhibits excellent customer service skills while showing a genuine desire to help customers in a friendly, courteous and professional manner.
    4. Establishes an atmosphere of teamwork and positive employee relations. Actively works to promote and recognize performance. Assists with training and direction to new staff.

RESPONSIBILITIES:

  • Professionalism
    1. Recognizes that professionalism of dress, appearance & manner are essential in both leading a team and providing quality of service. Holds themselves accountable in maintaining this high level of personal attention.
    2. Strives for a friendly and respectful tone of voice in all communications with guests and peers.

  • Work Adaptability & Professional Growth
    1. Shows versatility as Lead and manager on duty (as needed), but provides exemplary customer service skills as an educator/brand ambassador as needed by Tasting Room Manager(s).
    2. Exhibits a high level of coachability of learning operational day-to-day tasks, and leadership skills for mentoring retail staff.
    3. Desire to learn tools & skills of floor management, with the desire to work towards a career in management

  • Sales Excellence
    1. Takes accountability for the achievement of retail goals, including wine sales, wine club sign-ups and data collection. Helps brainstorm ways to incentivize and drive the team.

  • Customer Service Aptitude
    1. Embodies the essence of good customer service in recognizing & anticipating customers’ needs, be it guests, colleagues, vendors, etc.
    2. Demonstrates honest character, positive attitude and enthusiasm in all interactions.

  • POS system & reservation system proficiency
    1. Demonstrates a high level of problem solving & coachability in learning new POS and reservation systems (AMS & Tock)
    2. Assists Tasting Room Managers with input of new data (club forms, ship forms, partial data) and can problem solve with staff members

QUALIFICATIONS:

  • Must be at least 21 years of age
  • High school diploma or equivalent
  • At least 2 years experience in the wine industry (required)
  • At least 2 years experience in a hospitality role, restaurant experience a plus
  • Extensive wine knowledge preferred
  • Prior experience in a lead role where you lead and supported a team preferred
  • Ability to lead a diverse team in a positive, supportive way
  • Ability to work flexible schedule (weekends, holidays, etc.)
  • Ability to learn our POS system (AMS)
  • Professionalism in appearance/demeanor
  • Excellent organizational & interpersonal skills with attention to detail
  • Must have passion for wine and customer service as well as working on a diverse team
  • Experience with TOCK reservation systems a plus
  • Experience with POS System a plus
  • Demonstrated reliability and punctuality, work effectively in team/crew environment, adherence to all

PHYSICAL REQUIREMENTS:

While performing the duties of this job, the employee is frequently required to do the following:

  1. Lift and carry up to 40 pounds
  2. Stand on one’s feet for a full shift (6-8 hours)
  3. Exhibit full range of motion while standing, lifting, bending, etc.

Salary : $20 - $24

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