What are the responsibilities and job description for the Manager, Email Marketing position at vineyard vines?
About Us
vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep and Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.
vineyard vines was founded on a state of mind that Every day should feel this good.
You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't live an #EDSFTG life away from our desks - we bring it to work with us, too.
In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.
Our team is our family, and we'd never have grown to where we are today without them.
We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about.
Overview
vineyard vines is seeking a Manager, Email Marketing to lead the strategy, execution, and optimization of our email marketing programs across both CRM (retention & lifecycle) and performance marketing (acquisition & conversion). This role is responsible for driving customer engagement, retention, and revenue growth through personalized, data-driven email campaigns that span the entire customer journey. The ideal candidate is both creative and analytical, with experience in segmentation, automation, A/B testing, and campaign optimization to maximize both customer lifetime value (LTV). This role is an exciting opportunity to shape and elevate the email marketing function at vineyard vines, driving both acquisition and retention through innovative and data-driven email strategies.
Key Responsibilities
vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep and Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.
vineyard vines was founded on a state of mind that Every day should feel this good.
You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't live an #EDSFTG life away from our desks - we bring it to work with us, too.
In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.
Our team is our family, and we'd never have grown to where we are today without them.
We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about.
Overview
vineyard vines is seeking a Manager, Email Marketing to lead the strategy, execution, and optimization of our email marketing programs across both CRM (retention & lifecycle) and performance marketing (acquisition & conversion). This role is responsible for driving customer engagement, retention, and revenue growth through personalized, data-driven email campaigns that span the entire customer journey. The ideal candidate is both creative and analytical, with experience in segmentation, automation, A/B testing, and campaign optimization to maximize both customer lifetime value (LTV). This role is an exciting opportunity to shape and elevate the email marketing function at vineyard vines, driving both acquisition and retention through innovative and data-driven email strategies.
Key Responsibilities
- Develop and execute a comprehensive email marketing strategy that supports customer acquisition, engagement, and retention.
- Oversee all aspects of email marketing, including campaign development, segmentation, automation, A/B testing, and performance analysis
- Manage the end-to-end email lifecycle, from welcome flows to re-engagement campaigns, ensuring seamless customer experiences.
- Partner with Performance Marketing to drive lead generation, conversion optimization, and customer acquisition through targeted email campaigns.
- Work closely with CRM to enhance personalization, retention, and loyalty strategies using behavioral and transactional data.
- Optimize email campaigns for lead generation, conversion, and customer acquisition, integrating email with paid media and digital marketing initiatives.
- Collaborate with Paid Media & Performance Marketing teams to align email strategies with paid channels (e.g., retargeting, lookalike audiences).
- Implement list growth strategies, including lead capture, email sign-up incentives, and customer referral programs.
- Develop personalized and automated email workflows for onboarding, post-purchase engagement, win-back, and reactivation.
- Utilize customer segmentation and predictive analytics to enhance personalization, targeting, and customer journey optimization.
- Leverage first-party data to create targeted, dynamic content that drives engagement and repeat purchases.
- Establish key performance indicators (KPIs) and regularly track open rates, CTR, conversion rates, unsubscribe rates, and revenue impact.
- Conduct A/B testing on subject lines, creative, offers, and send times to optimize performance. Partner with Analytics & Data Science teams to refine email attribution, customer segmentation, and reporting dashboards.
- Work closely with Creative, Merchandising, and Brand Marketing to develop compelling and on-brand email content.
- Collaborate with Technology & Web Development teams to enhance email deliverability, platform functionality, and customer experience.
- Partner with Customer Insights & Data Teams to refine targeting strategies and customer segmentation.
- 5 years of experience in email marketing, CRM, or performance marketing, preferably in e-commerce, retail, or lifestyle brands.
- Strong expertise in email automation platforms (Listrak, Klaviyo, Salesforce Marketing Cloud, Braze, or similar).
- Experience managing both retention (CRM) and performance-driven email campaigns.
- Deep understanding of customer segmentation, personalization, and lifecycle marketing.
- Experience utilizing customer data within a CDP.
- Proven ability to drive conversion, engagement, and revenue growth through email marketing strategies.
- Strong analytical skills with experience in email performance tracking, A/B testing, and reporting tools.
- Knowledge of deliverability best practices, CAN-SPAM compliance, and email authentication protocols.
- Experience integrating email marketing with paid media, SMS, and loyalty programs.
- Excellent project management and communication skills, with the ability to collaborate cross-functionally.
- We have a fun-spirited entrepreneurial culture filled with truly “good” people
- We have flexible working hours and work from home days to accommodate your personal life
- We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
- We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
- We have an onsite gym as well as health & financial wellness programs to keep you active
- We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar
