What are the responsibilities and job description for the Manager, Paid Media position at vineyard vines?
About Us
vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep and Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.
vineyard vines was founded on a state of mind that Every day should feel this good.
You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't live an #EDSFTG life away from our desks - we bring it to work with us, too.
In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.
Our team is our family, and we'd never have grown to where we are today without them.
We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about.
Overview
vineyard vines is seeking a Paid Media Manager to lead the strategy, execution, and optimization of our paid media campaigns across digital and traditional channels. This role will be responsible for driving brand awareness, customer acquisition, and revenue growth through performance-driven media buying, audience targeting, and data-driven decision-making. The ideal candidate is highly analytical, strategic, and creative, with a deep understanding of digital marketing platforms and a passion for delivering measurable results. This is a high-impact role with the opportunity to shape the future of vineyard vines’ paid media strategy, driving growth and engagement across all customer touchpoints.
Key Responsibilities
vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep and Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.
vineyard vines was founded on a state of mind that Every day should feel this good.
You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't live an #EDSFTG life away from our desks - we bring it to work with us, too.
In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.
Our team is our family, and we'd never have grown to where we are today without them.
We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about.
Overview
vineyard vines is seeking a Paid Media Manager to lead the strategy, execution, and optimization of our paid media campaigns across digital and traditional channels. This role will be responsible for driving brand awareness, customer acquisition, and revenue growth through performance-driven media buying, audience targeting, and data-driven decision-making. The ideal candidate is highly analytical, strategic, and creative, with a deep understanding of digital marketing platforms and a passion for delivering measurable results. This is a high-impact role with the opportunity to shape the future of vineyard vines’ paid media strategy, driving growth and engagement across all customer touchpoints.
Key Responsibilities
- Develop and implement a comprehensive paid media strategy across digital and traditional platforms, including paid social, paid search, display, programmatic, and emerging media.
- Oversee the day-to-day management of media campaigns, ensuring they align with business objectives, brand guidelines, and performance goals.
- Collaborate with internal teams and external agencies to execute media plans effectively.
- Manage end-to-end campaign execution, including audience segmentation, bid strategy, creative direction, and performance tracking.
- Continuously analyze and optimize campaigns to improve ROAS, CPA, conversion rates, and customer LTV.
- Conduct A/B testing across creative, targeting, and ad formats to maximize efficiency.
- Own the paid media budget, ensuring strategic allocation across channels to maximize impact.
- Monitor and report on campaign performance, providing insights and recommendations to leadership.
- Use data and analytics to inform future media investments and identify areas for improvement.
- Partner with Creative, Brand Marketing, E-commerce, and CRM teams to develop high-performing ad creatives and messaging strategies.
- Work with the Analytics team to ensure accurate tracking, reporting, and attribution of paid media performance.
- Stay up-to-date on industry trends, emerging technologies, and platform updates to drive innovation in paid media.
- 5 years of experience in paid media, digital advertising, or performance marketing, preferably in retail, fashion, or e-commerce.
- Proven expertise in Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, and programmatic platforms.
- Strong analytical skills with experience in Google Analytics, attribution modeling, and data visualization tools.
- Deep understanding of audience targeting, media buying strategies, and budget management.
- Experience managing agencies and media partners.
- Strong project management skills and ability to handle multiple campaigns simultaneously.
- Excellent communication and presentation skills, with the ability to translate data into actionable insights.
- Passion for innovation, testing, and staying ahead of digital marketing trends.
- We have a fun-spirited entrepreneurial culture filled with truly “good” people
- We have flexible working hours and work from home days to accommodate your personal life
- We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
- We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
- We have an onsite gym as well as health & financial wellness programs to keep you active
- We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar
