Job Description
Job Description
Company Overview :
Velocity Auto Care is a franchisee of the Valvoline franchise system, the industry leader in quick oil change and automotive preventive maintenance services. We are committed to fostering a diverse, inclusive, and high-performing workplace and to attracting, developing, and retaining top talent to drive our business forward.
What you’ll do
The Director of Marketing is a strategic leader responsible for developing, implementing, and overseeing the organization's marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role requires a dynamic professional with expertise in commercial strategy, digital marketing, and data-driven decision-making.
Marketing Strategy :
- Develop and execute comprehensive marketing strategies and plans that align with organizational goals.
- Identify market trends, customer insights, and competitive dynamics to inform marketing plans.
- Understand the differences between geographies and customers to best position the brand and message effectively to distinct audiences using customer segmentation and multi-stage approach (i.e. Awareness, acquisition, and retention).
Campaign Management :
Oversee the planning, execution, and analysis of marketing campaigns across multiple channels (digital, social, email, events, traditional media, etc.).Create and drive promotional content consistent with VIOC brand identity, storytelling, and creative calendar.Partner with franchisor marketing team to optimize online presence including SEO / SEM, social media, content marketing, and website management.Leverage analytics to optimize marketing performance, drive revenue and improve customer experience.Budget Management :
Develop and manage the marketing budget, including profit and loss projections ensuring cost-effectiveness and alignment with strategic priorities.Allocate resources to maximize impact and efficiency using multivariate testing.Partnerships and Collaboration :
Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive strategies.Collaborate with the operations team to uncover insights for developing marketing for existing and new services.Cultivate relationships with internal partners and external vendors, agencies, and partners to enhance marketing efforts with a focus on resolving challenges and brainstorming possible solutions.Performance Metrics and Reporting :
Establish clear metrics for measuring marketing success and provide regular reports to leadership.Spearhead the execution of marketing campaigns covering SEM, SEO, Paid Social, Organic Social, Display, Email, CTV, Linear TV, Print, and OOH.Leverage tracking tools for campaign results, marketing research, revenue forecasts, competitor analyses, and consumer trends, and translate results into actionable insights for senior leadership.Report on and understand key performance metrics across all marketing channels.Use data and analytics to present concise and clear reporting to executive team on marketing performance, statistics, and optimization.What You'll Need to Succeed
Bachelor’s degree in marketing, advertising, or a related field.5 years of experience in marketing leadership roles, with a proven track record of success. Experience in franchise setting a plus.Strong understanding of digital marketing, analytics, and marketing technologies.Exceptional leadership, communication, and project management skills.Experience in digital and print marketing, content marketing, and social media marketing with local and / or retail specific marketing a plus.Hands on keyboard” experience with digital marketing platforms (i.e. Google Search Console, Google Business Profile, Google Analytics (GA4), Google Tag Manager, Bing, Meta, TradeDesk.)Experience with content and technical SEO and in particular, local SEO.Proven ability to plan and manage budgets.Proficient in Microsoft Office (Word, Excel, PowerPoint) with superior experience in Excel.Familiarity with content management, web technologies and tools. (i.e. HTML, CSS and JavaScript, WordPress, etc.).Google Ads and Google Analytics certification a plus.Pay & Benefits include :
Salary range of $115,000 - $125,00020% annual performance-based incentive401(k) savings plans : automatic 4% contribution with additional match of up to 4% (total of 8% contribution)4-weeks of paid time off, 9 office holidays, and 1 work from home day weeklyCompetitive benefits to include : Medical, dental, visionVelocity Auto Care, LLC is proud to be an Equal Opportunity Employer and welcomes everyone to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Salary : $115,000 - $125,000
