Creative Director

Role

If you’re the kind of person who lives and breathes creative content, thrives in fast-paced environments, and gets excited about building something truly exceptional, this role is for you.

As Adley Kinsman’s Creative Director, you’ll be leading a team of creatives—videographers, editors, copywriters, designers, and more—while also rolling up your sleeves and being her “right hand” in the early stages. This isn’t just about overseeing a team; it’s about setting the vision, pushing creative boundaries, and making Adley’s personal brand the go-to authority in the creator and attention economy.

You’ll collaborate closely with Adley, the Fractional Director of Brand, and the rest of the team to ensure content doesn’t just perform but resonates deeply with the audience. Data-driven creativity, experimentation, and a relentless drive for excellence will be at the core of everything you do.

The right person for this role has a “whatever it takes,” attitude, a genuine shared love for making videos, and understands content is the lifeblood of the business.

If trying new things excites you (and failure doesn’t scare you), if you know how to craft impactful content that stands out across platforms, and if you’re ready to lead and grow a team that can execute at the highest level—this role might just be your dream job.

Responsibilities

• People management and process management of Adley’s personal brand team (long form editors, short form editors, videographers)
• Meet weekly with CEO and Fractional Director of Brand to discuss strategic initiatives 
• Work with CEO on VLOG concepts well in advance to ensure congruency and alignment on topics and lessons
• Lead Adley’s Personal Brand Creative & Strategy creating a vision deck, as well as strategy deck that is updated on a quarterly basis used to set goals for the team
• Weekly reporting on content performance broken down by platform delivered to FDOB and CEO each week
• Review final work for Adley’s personal brand content output (give notes or approval) both for shorts and long teams
• Oversee meeting cadence (run some, delegate some)
• Lead concepting for Adley content and work closely with Adley based on her current workload and needs
• Working with Adley on suggesting topics for videos/podcasts
• Communicate with vendors for additional assets on “as-needed” basis
• Oversee Asana/Notion workflows and coordinate timelines
• Take on new platforms as CEO and Fractional Director of Brand see fit

Results

• Content is congruent with CEO values and mission 
• All content is approved by CD before release
• Vlogs approved by CD, FDOB, CEO
• Content schedule is adhered to and is consistent
• Posting a minimum of two long-form videos to Adley’s YouTube per month
• Posting a minimum of 1 short-form video, cross-platform daily
• Posting a minimum of 3 written posts on Adley’s LinkedIn per week
• All personal matters of the CEO are kept confidential

Requirements

• 3 years of experience as a Creative Director 
• Proficient with social media platforms and best practices
• (YouTube, LinkedIn, Instagram, Podcast, Facebook, X, TikTok, etc)
• Able to “speak the language” of the various creatives on the team
• (understands video editing, filming, design, audio editing, and copywriting)
• Innovative thinker, self-starter
• Initiative is a MUST - For example, this person likes to create content and research in their free time. When they accomplish their tasks, they’re excited to start new projects
• Creative skills for contributing new and innovative ideas
• Ability to create cutting-edge internet content
• Has a great sense of urgency
• Strong written and verbal communication skills
• Strong leadership skills
• Proactive not reactive
• Speed and clarity in communication (primarily in Slack)
• Willing to work in a fast-paced environment with an openness to change.

Location

• Nashville, TN local or open to relocation

Salary

• $100,000 to $130,000

Communication Expectations

Exceptional communication and responsiveness are at the heart of this role. As the CEO's right hand, you will maintain close, daily communication to ensure alignment with ongoing projects, priorities, and deadlines. This includes occasional check-ins during weekends or outside standard hours, as needed, to meet business objectives.

The ideal candidate thrives in a fast-paced environment, values proactive updates, and understands that clear, timely communication is key to driving success and maintaining alignment.

Availability

• M-F, 9am–5pm CST, with flexibility to work weekends when needed

Core Values

Success in this role requires alignment with our core values:

Accountability: Own actions and outcomes with transparency, ensuring reliability and a strong commitment to goals.

Communication & Reliability: Keep open and honest communication, honoring commitments and fostering trust with creators, clients, and partners.

Self-Starting & Empowerment: Take proactive steps, make decisions independently, and drive initiatives forward with provided support.

Commitment to Integrity: Act with honesty, fairness, and unwavering ethics in every decision. Be in pursuit of trustworthiness and character over money and quick wins.

Commitment to Excellence: Consistently strive for and deliver excellence, helping to position Adley and her company Viralish as a continued leader in the creator and attention economy.