District Manager - Retail

Who we are:
At Vireo Health, we’re not just another cannabis company—we’re a movement. Founded by physicians and driven by innovation, we blend science, technology, and passion to create top-tier cannabis products and experiences. Our team of 500 bold creators and trailblazers are shaping the future of the industry, and we want you to be part of it.

We take pride in being one of the most diverse and inclusive workplaces in cannabis, fostering a culture where everyone belongs. Through employee engagement, community events, and non-profit partnerships, we’re building more than a business—we’re building a community.

As we rapidly expand nationwide, we’re looking for talented, driven, and passionate people to join us. If you’re ready to turn your passion into a career, let’s grow the future together.

What the role is about:
We are currently seeking an energetic and experienced District Manager - Retail to join our growing talented team! The District Manager, Retail is responsible for managing revenue, internal & external customer safety, education, and team member engagement pertaining to all dispensaries within the state of Maryland. This individual will be responsible for providing the leadership that delivers consistent service to customers with the short term, and long-term interests of Vireo.   

What impact you’ll make: 

• Act with the customer in mind. Ensure actions taken will enhance the external customer and internal customer experience. 

• Partner with manufacturing teams to ensure adequate stock of product in all dispensary locations within your market 

• Provide feedback on product quality to the Manufacturing and Quality teams 

• Creates and executes market strategy by utilizing knowledge of competitive landscape and business trends in district and capitalizing on potential opportunities and threats 

• Resolves any dispensary-related issues and customer complaints 

• Staff management:  Supervise Dispensary Managers in area; oversee all delivery and Pharmacy functions.   Align team to deliver on outcomes and initiatives. Conduct regularly scheduled staff meetings with dispensary pharmacists and all team members 

• Accountable for leading market culture that ensures superior customer experience. 

• Create, execute and participate in community outreach programs that engage customers and build brand loyalty 

• Ensure dispensary staffing plans are in line with corporate strategies by interviewing, hiring, on boarding and training dispensary talent.  Oversee performance management to include performance reviews, performance improvement plans, development plans, and disciplinary actions as necessary 

• Work to ensure alignment between online and retail sites in conjunction with the Ecommerce team 

• Actively participates in team member assessments 

• Assess schedules for retail locations in a timely manner and appropriately allocate staff by day of week and time of day in accordance with the needs of the business & payroll budget 

• Provide the motivation and recognition to team members to foster a strong morale, and spirit in the team 

• Communicate in a concise, clear, and honest manner, making sure to tailor relevant information to the audience at hand 

• Share information regularly with corporate team members, manufacturing, cultivation, and product partners. Be prepared to give feedback on products in dispensaries, customer responses and procedures 

• Assists with planning and evaluating staffing and hours of operation within dispensaries 

• Ensure retail CPCs dispenses cannabis-based medications based on the customer qualifying condition and other factors 

• Trains retail team and health care professionals on the use of cannabis-based medicines 

• Provides pharmacological information by answering questions and requests of health care professionals and customers 

• Tracking and recording company specific KPIs including percentage of sales, retail gross margin, etc. 

• Awareness of market demands and customer needs in area.  Stays up to date on cannabis offerings through networking and participation in industry events 

• Ensure all dispensaries and dispensary staff are in compliance with current state laws and regulations; responsible for compliance audits 

• Responsible for implementation and delivery of key programs and initiatives that encourage an increase in sales and number of customers seen as well as any other initiatives that may be relevant to growth 

• Participates in recordkeeping and reporting necessary for State compliance  

• A Bachelor's Degree and 5 years of retail management experience is required. Proficiency with MS Office required 

• Minimum of 2 years of retail multi-unit management experience. 

• Ability to travel 75% of schedule and as needed, including in-store presence for all Maryland based locations 

• Excellent communication skills, verbal and written 

• Ability to work in a team environment, as well as independently 

• Ability to handle multiple tasks simultaneously 

• Ability to work in a fast-paced environment 

• Adaptable to change in the work environment 

• Leadership skills in training, coaching, motivating, & developing people

• MBA or advanced degree preferred.
• Experience leading in a unionized environment preferred

Why Choose Vireo
Life’s too short to work somewhere that doesn’t ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture. 

At Vireo Health, we’re pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you’ll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives. 

Whether you’re cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you’ll be part of something bigger. If you’re looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together. 

✅ A Growing Industry: Work at the leading tech company in the cannabis industry and help shape the future
✅ Passionate Culture: Join a team that truly cares about the plant, the people, and the purpose behind what we do
✅ Employee Perks: Enjoy competitive pay and benefits, paid time off and employee discounts
✅ Making an Impact: We’re committed to education, sustainability, and giving back to the communities we serve.

EEO Statement  
Vireo Health, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com