What are the responsibilities and job description for the General Manager - Retail position at Vireo Health?
Who we are:
At Vireo Health, we’re not just another cannabis company—we’re a movement. Founded by physicians and driven by innovation, we blend science, technology, and passion to create top-tier cannabis products and experiences. Our team of 500 bold creators and trailblazers are shaping the future of the industry, and we want you to be part of it.
We take pride in being one of the most diverse and inclusive workplaces in cannabis, fostering a culture where everyone belongs. Through employee engagement, community events, and non-profit partnerships, we’re building more than a business—we’re building a community.
As we rapidly expand nationwide, we’re looking for talented, driven, and passionate people to join us. If you’re ready to turn your passion into a career, let’s grow the future together.
What the role is about:
We are seeking a dynamic and experienced General Manager to lead our cannabis retail operations. The General Manager will be responsible for overseeing store performance, driving sales, ensuring compliance with state cannabis regulations, and delivering an exceptional customer experience. This role requires a strategic thinker with strong leadership skills and a passion for the cannabis industry. This position will report to the District Manager – Retail, Maryland.
What impact you’ll make:
Life’s too short to work somewhere that doesn’t ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture.
At Vireo Health, we’re pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you’ll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives.
Whether you’re cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you’ll be part of something bigger. If you’re looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together.
✅ A Growing Industry: Work at the leading tech company in the cannabis industry and help shape the future
✅ Passionate Culture: Join a team that truly cares about the plant, the people, and the purpose behind what we do
✅ Employee Perks: Enjoy competitive pay and benefits, paid time off and employee discounts
✅ Making an Impact: We’re committed to education, sustainability, and giving back to the communities we serve.
EEO Statement
Vireo Health, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com
At Vireo Health, we’re not just another cannabis company—we’re a movement. Founded by physicians and driven by innovation, we blend science, technology, and passion to create top-tier cannabis products and experiences. Our team of 500 bold creators and trailblazers are shaping the future of the industry, and we want you to be part of it.
We take pride in being one of the most diverse and inclusive workplaces in cannabis, fostering a culture where everyone belongs. Through employee engagement, community events, and non-profit partnerships, we’re building more than a business—we’re building a community.
As we rapidly expand nationwide, we’re looking for talented, driven, and passionate people to join us. If you’re ready to turn your passion into a career, let’s grow the future together.
What the role is about:
We are seeking a dynamic and experienced General Manager to lead our cannabis retail operations. The General Manager will be responsible for overseeing store performance, driving sales, ensuring compliance with state cannabis regulations, and delivering an exceptional customer experience. This role requires a strategic thinker with strong leadership skills and a passion for the cannabis industry. This position will report to the District Manager – Retail, Maryland.
What impact you’ll make:
- Manage cross functional team of retail operations, including sales, customer service, and inventory management.
- Ensure compliance with all state and local cannabis regulations.
- Develop and implement sales strategies to drive revenue through exceeding sales targets and customer loyalty through increases customer retention.
- Maintain optimal inventory levels and manage replenishment to ensure product availability.
- Monitor labor and material costs to maximize profitability.
- Interface with internal and external stakeholders within the cannabis supply chain.
- Develop and maintain site quality metrics to improve operational efficiency and customer satisfaction.
- Utilize data analysis and reporting tools to assess performance and drive decision-making.
- Develop marketing tactics for increases sales.
- Address HR concerns, foster a positive work environment, and ensure employee training on cannabis regulations and products.
- Proven experience managing retail operations, preferably in the cannabis industry or other regulated markets.
- Strong knowledge of cannabis products, compliance, and customer trends.
- Ability to lead and communicate effectively with diverse teams.
- Excellent analytical skills with a strong quantitative mindset.
- Adaptability to a rapidly evolving regulatory and retail environment.
- At least two years of people management experience in a retail setting.
- Experience leading in a unionized environment preferred
- Ability to prioritize tasks with minimal direction.
- Strong conflict management and resolution skills.
- Familiarity with cannabis retail compliance, including security protocols and product handling regulations.
- Ability to participate in physical tasks, including occasional heavy lifting (up to 50 pounds).
- Bachelor's Degree in Business Management, Operations, or a related field.
- Flexibility to work weekends or evenings as required.
- Strong verbal and written communication skills
- MBA or advanced degree preferred.
- Experience leading in a unionized environment preferred
Life’s too short to work somewhere that doesn’t ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture.
At Vireo Health, we’re pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you’ll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives.
Whether you’re cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you’ll be part of something bigger. If you’re looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together.
✅ A Growing Industry: Work at the leading tech company in the cannabis industry and help shape the future
✅ Passionate Culture: Join a team that truly cares about the plant, the people, and the purpose behind what we do
✅ Employee Perks: Enjoy competitive pay and benefits, paid time off and employee discounts
✅ Making an Impact: We’re committed to education, sustainability, and giving back to the communities we serve.
EEO Statement
Vireo Health, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com
