Overview : The Social Media Manager will lead the strategy and execution of social media efforts for pH-D Feminine Health and CON-CRET, driving brand awareness, engagement, and growth across paid and organic channels. Reporting to the Digital Marketing Director, this role is responsible for creating engaging, platform-specific content, optimizing campaigns, and managing the Social Media Specialist to ensure seamless execution and performance reporting.
The ideal candidate is highly creative, with a deep understanding of social media trends, paid strategies, and audience engagement. This role requires a strong ability to create social-first content while collaborating cross-functionally to ensure alignment with broader brand initiatives.
This position can be remote, hybrid, or onsite.
Key Responsibilities :
Social Media Strategy & Execution :
- Develop and execute a comprehensive social media strategy to grow brand awareness and engagement across platforms, including Instagram, Facebook, TikTok, LinkedIn, and others.
- Align social media efforts with broader digital marketing and brand strategies to ensure cohesive messaging and consistent goals.
- Manage and optimize social media campaigns, balancing paid and organic efforts to maximize impact.
Content Creation & Management :
Create engaging, platform-specific content (including images, videos, and short-form storytelling) using assets provided by the creative team, while also generating net-new social-first content tailored to each channel.Own and manage the social media content calendar, ensuring consistent and timely posting aligned with marketing initiatives, product launches, and seasonal campaigns.Collaborate with the creative team, Brand Managers, and Social Media Specialist to develop content that reflects the brand voice and resonates with the target audience.Partner with the Digital Marketing Director to develop and execute high-performing paid social ads.Community Engagement & Support Coordination :
Oversee the Social Media Specialist’s management of comments, messages, and interactions on social platforms, ensuring responses are timely and align with the brand’s tone and values.Provide guidance to the Social Media Specialist on escalation protocols and community management workflows.Ensure the team effectively monitors sentiment, trends, and opportunities for proactive engagement, delegating detailed reporting to the Social Media Specialist.Performance Tracking & Analytics :
Direct the Social Media Specialist to track and analyze campaign performance metrics (e.g., engagement rates, follower growth, ROI) and compile regular performance reports.Review performance data and provide insights to the Digital Marketing Director to inform strategy and optimize future efforts.Collaboration & Cross-Functional Support :
Partner with Brand Managers, the HCP team, and the creative team to align social media campaigns with product launches, events, and brand initiatives.Support the eCommerce and marketplace teams with paid and organic social campaigns to drive traffic and conversions.Act as the central point of contact for ensuring social media aligns with the overarching digital marketing and brand strategy.Trendspotting & Innovation :
Stay on top of emerging social media trends, tools, and best practices to keep the brand ahead of the curve.Experiment with new content formats, platforms, and strategies to engage and grow the audience.Qualifications :
4 years of experience managing social media for consumer brands, with a strong focus on content creation and paid strategies.Proven track record of growing social media accounts and driving measurable results.Skilled in creating engaging, platform-specific content, including video and short-form storytelling.Experience with social media advertising tools (e.g., Meta Ads Manager, TikTok Ads) and analytics platforms (e.g., Sprout Social, Hootsuite).Strong project management and leadership skills, with experience managing and mentoring team members.Knowledge of the health, wellness, or feminine care industries is a plus.Success Metrics :
High-quality, engaging social-first content created and posted on schedule.Increased follower growth, engagement rates, and overall social media presence.Positive ROI on paid social campaigns.Effective collaboration across teams to support broader marketing and business goals.J-18808-Ljbffr
