What are the responsibilities and job description for the Digital Marketing Specialist position at Virgin Island Sailing®?
Digital Marketing Specialist – Virgin Island Sailing®
Location: Remote / Work from Home
Experience Level: 5 years
Employment Type: Full-time
About Virgin Island Sailing®
For over 35 years, Virgin Island Sailing® been the largest broker for yacht charters, delivering VIP service, expert advice, and unbeatable value to travelers seeking a worry-free escape on the water.
Located in Tampa, Florida, we specialize in creating unforgettable yacht charter experiences in destinations such as the US Virgin Islands, British Virgin Islands (BVI), the Caribbean, Croatia, and Greece, among other exotic locations. Our clients are seasoned sailors yearning for new horizons and those looking to indulge in a luxurious, full-service retreat under sunny skies and gentle breezes.
We’re a close-knit team passionate about helping travelers plan their dream vacations. We are also very sales focused. Therefore, while we’re communicating our brand, we always have our eye on the ball to capture leads and drive to sales.
If you’re an experienced digital marketer who’s creative, values a solid content plan, is comfortable evaluating data to improve outcomes and excited about elevating a great brand in a really cool tourism industry—we want to meet you!
What You’ll Do
As our Digital Marketing Specialist, you’ll play a key role in the organization’s digital marketing initiatives, ensuring all efforts align with our brand voice, style, and marketing personas. We are committed to our business goals. You’ll focus on driving engagement and, most importantly, helping to deliver high-quality leads that turn into sales.
Content Calendar Development & Management
- Create, implement, and manage a comprehensive content calendar for all marketing tactics including, emails, social media, blog posts, website updates, and other digital channels.
- Ensure alignment with the organization’s Brand Book and Target Market Personas.
Email Marketing
- Create and distribute multiple emails monthly, targeting key segments utilizing the Sugar Market email and CRM platform.
- Leverage segmentation strategies to tailor messages, improve open/click rates, and target conversions.
- Maintain best practices for deliverability, compliance, and consistent brand messaging.
- Continuously analyze campaign performance, apply data-driven insights, A/B testing, optimize subject lines, design/layout, and copy for better results.
- Demonstrate a deep understanding of lifecycle marketing and lead nurturing, reflecting your 5 years of experience.
WordPress Website Updates
- Use WordPress to make site edits.
- Create new landing pages, as needed.
- Collaborate with an external SEO vendor to improve SERPs, on-page effectiveness, and user experience.
- General SEO knowledge (e.g., keyword usage, meta tags) is essential—though in-depth coding skills (CSS/HTML) are not required.
Social Media Management
- Oversee multiple social channels (Facebook, Instagram, TikTok, YouTube), creating engaging and sales-oriented posts that resonate with our defined personas.
- Coordinate content production (written, graphic, and video) to maintain consistent brand tone and visual identity.
Competitor & Market Analysis
- Analyze competitors in the tourism/charter space to benchmark performance, generate fresh content ideas, and stay informed on industry trends.
- Leverage customer reviews to highlight brand strengths and differentiate Virgin Island Sailing.®
Data Analysis & Performance Tracking
- Track and interpret key marketing metrics (social engagement, email performance, SERP positioning, competitor data, & lead conversion to sale) to assess campaign effectiveness.
- Use findings to refine strategies and focus on driving sales and high-quality leads.
Collaboration & Goal Management
- Work closely with team members (and occasionally external partners) while managing your own projects and deadlines.
- Participate in regular communications and virtual meetings utilizing a Microsoft Teams environment.
What We’re Looking For
Experience & Skills
- 5 years of digital marketing experience with a proven track record of creating and managing content calendars, running email & social media campaigns, and driving measurable results.
- Expertise in developing and managing a sales funnel and nurture campaigns utilizing all digital marketing tools and tactics.
- Proficiency in WordPress for basic site updates and landing page creation.
- Familiarity with multiple social media platforms (Facebook, Instagram, TikTok, YouTube) and a track record of building brand presence and engagement.
- General understanding of SEO best practices; ability to collaborate effectively with SEO vendors.
Education
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.
Mindset & Approach
- Creative yet highly organized, with strong attention to detail in content planning.
- Comfortable analyzing data and drawing insights to drive continuous improvement.
- Goal-focused and able to balance multiple projects in a fast-paced environment.
- Interest in or knowledge of the tourism/travel industry is a plus.
- Desire to continually learn the intricacies of the charter industry and marketing strategies.
Location & Team Fit
- Virgin Island Sailing® is located in Tampa, FL. Its team members either work in-office, remote, or hybrid—whichever works best for each team member.
- Enjoys working in a small, nimble team where contributions directly impact growth and success.
Why Join Us?
- Exciting Industry: Play a vital role in marketing luxurious yacht charter vacations to breathtaking destinations.
- Work Environment: Gain flexibility with remote work while maintaining strong team connections.
- Make a Real Impact: As part of a small team, your expertise will directly influence brand growth and sales success.
- Competitive Compensation: Pay will be reflective of experience and is open to discussion
How to Apply
If you’re ready to drive meaningful results in digital marketing and help our brand continue to grow, we’d love to hear from you!
Please provide:
- Resume
- Cover Letter
- Digital Portfolio or Work Samples
- Highlight campaign creative, writing samples, intent & outcomes, and any other relevant examples showcasing your expertise.
Send your application to: Jobs@Visailing.com