Communications Manager

The Virginia Tourism Corporation (VTC) is seeking a Communications Manager to provide key support and assistance to the Communications department in planning and implementing a high impact earned media strategy. The qualified candidate will execute VTC’s earned media strategy as directed by the Director of Communications and will work with a dynamic team to achieve VTC’s overall marketing goals and objectives.

Responsibilities: 

• Respond to media inquiries and image fulfilment requests
• Provide research and information for media outreach and pitches
• Build relationships with journalists and other members of the press
• Write and/or edit PR materials as needed, included but not limited to talking points, accolades, press releases, pitches, media profile sheets, etc. 
• Build and update media and industry lists
• Track media interactions and report on earned media coverage
• Curate daily news clips and send to key stakeholders and staff
• Send out PR leads to industry partners
• Assist with logistics and experiences for press visits and familiarization tours
• Assist with Virginia-based media events, such as press conferences, media lunches, etc.
• Represent VTC at relevant conferences, media marketplaces, and media deskside appointments as requested
• Assist Director of Communications with public affairs communication efforts
• Coordinate with VTC’s Procurement department for invoicing and contracts

Skills: 

• Strong verbal and written communication skills
• Strong editing and proofreading skills 
• Strong organizational skills and demonstrated ability to work on multiple projects simultaneously
• Experience in curating detailed but easily understood reports
• Experience with usage of media database management tools such as Cision or Muck Rack preferred
• Demonstrated ability to build and maintain relationships, both internally and externally
• Ability to think both creatively and strategically 
• Strong collaborator, working well in a team environment while also able to function as an individual contributor with self-direction and accountability 
• Strong time management skills, deadline-oriented and efficient 

Experience: 

• 5 years prior experience in public relations, media relations, communications, marketing, journalism, or public affairs required
• Background or general interest in travel and tourism essential 
• Knowledge of Virginia’s tourism destinations and products preferred, but not required

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.

All candidates must apply through our website https://www.vatc.org/about/employment/. A valid Virginia’s driver’s license is required. Salary minimum: $70,000.00. Application deadline: March 14, 2025.

VTC is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VTC’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VTC Human Resources at 1-804-545-5634 or vtchr@vedp.org. TDD 1-800-828-1120.

Salary : $70,000