Vice President of Marketing

Are you ready to lead the charge in championing one of the most recognizable tourism brands in the nation? Virginia Tourism Corporation (VTC) is on the hunt for a dynamic and visionary Vice President of Marketing to steer the ship for the legendary “Virginia is for Lovers” brand. If you have a strategic mindset and thrive in leading energetic teams in crafting innovative marketing, this role is your next big adventure.

Key Responsibilities:

Strategy, Vision & Purpose: Develop and execute a cutting-edge strategic, integrated marketing approach that propels the Virginia is for Lovers brand into the hearts of audiences worldwide.

Team Leadership: Inspire and lead a multi-discipline internal team of talented content creators, brand ambassadors, digital directors, public relations strategists, sponsorship experts, and an in-house design team. In this role, you will orchestrate a cohesive symphony of creativity and strategy, elevating Virginia is for Lovers to new heights in the tourism marketplace.

As a member of the VTC Executive Committee, you will advocate a culture of creativity, accountability, and excellence.

Agency Partnerships: Collaborate with top-tier advertising and media buying agencies to spearhead compelling campaigns that deliver measurable results. Your knack for building strong teams will be crucial to marketing success.

Data-Driven Decisions: Leverage and research to shape marketing strategies, ensuring tactics are intentional and results-driven. Proficiency in data interpretation will drive smarter marketing investments.

Stakeholder Engagement: Cultivate robust relationships with industry stakeholders, ensuring alignment and synergy in promoting Virginia as a premier travel destination. Must have an ability to listen and integrate diverse perspectives ensuring collaboration and innovation. 

Job Qualifications:

• Extensive Tourism Marketing Experience: Demonstrated expertise in developing and executing innovative tourism marketing campaigns that generate measurable results.
• Leadership & Team Management: Considerable proven ability to lead a diverse team, providing clear direction, cultivating talent, and driving performance excellence.
• Data-Driven Decision Making: Strong experience in using marketing research, analytics, and performance data to guide strategic decisions.
• Budget Expertise: Deep experience in budget management, with a track record of maximizing impact through careful planning and allocation.
• Industry Knowledge: Comprehensive understanding of Virginia’s tourism products, markets, and competitive landscape, as well as a thorough knowledge of best practices.

Experience:

• Minimum of 5 years’ experience in integrated communications marketing, communications, public relations, journalism, marketing, or a related field.

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship. 

All candidates must apply through our website https://www.vatc.org/about/employment/. A valid Virginia driver’s license and ability to obtain a passport is required. Application deadline: April 25, 2025.

VTC is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDP’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VTC Human Resources at 1-804-545-5634 or vtchr@VEDP.org. TDD 1-800-8