What are the responsibilities and job description for the Digital Content Specialist VCU Continuing and Professional Education & LEDstudio position at Virginia Jobs?
Summary :
About VCU Continuing and Professional Education and LEDstudio-
VCU Continuing and Professional Education (VCU CPE), in partnership with the colleges and schools at Virginia Commonwealth University, provides and supports quality continuing and professional education and skills training for individual, local, regional and national impact. VCU Continuing and Professional Education harnesses the power of VCU - including more than 3,300 instructional faculty and adjunct instructors, an academic medical center and long-standing community relationships - to create the best learning opportunities available to nontraditional adult learners.
VCU LEDstudio is a leader in providing quality higher education using a number of delivery methods, including fully online and hybrid. The unit broadly supports faculty and academic units in their efforts to leverage technology to optimize student learning, and provides strategic leadership in developing, expanding and enhancing VCU's online learning programs and energizing the assessment and continuous quality improvement of current and new technology mediated courses and programs.
The position is a Digital Content Specialist (Communications Specialist CM1). The specialist develops copy for all social channels, website, bi-annual catalog and program materials. They create / maintain a monthly social media calendar and collaborate with the multimedia specialist for weekly post management. The specialist leads content creation and edits for the website redesign and on-going site content management. They design creative concepts for social media campaigns and some print / digital projects. They pitch content for VCU social channels and other University, local, regional, national and industry association news outlets and assist the marketing team with writing video scripts for program projects. As this is a part-time position, other responsibilities related to this specialty will be assigned based on business needs.
This is a temporary position with continued employment dependent upon project need, availability of funding, and performance. It is mostly telework in nature with periodic on campus meetings with faculty, staff and other stakeholders and community members. 20-25 hours per week.
AI should not be used for any part of the application submission or process.
Minimum Hiring Standards :
- Strong writing skills; writing samples across mediums and a writing assessment will be required for finalist candidates
- Proven ability to collaborate with team members and partners on content development
- Experience working independently, as needed to build compelling stories and features for blog and news stories
- Extensive experience writing social media content and posting to platforms (Facebook, Instagram, LinkedIn, X)
- Extensive experience writing and editing website and email campaign copy for general and targeted audiences that enhances web traffic, lead generation and enrollment conversion
- Experience using photography and / or videography to develop graphics for social media and email campaigns
- Knowledge of Google Search Console, Google Analytics, Google Tag Manager and other digital marketing analytics tools
- Knowledge of email campaign platforms (such as MailChimp) - design, audience development, distribution
- Interactive / web / mobile experience (HTML, CSS) is a plus
- Excellent interpersonal, verbal, written and team skills
- Proven ability to work as a contributing and collegial member of a team, and to communicate proactively within the team environment
- Demonstrated experience working in and fostering a diverse faculty, staff, and student environment or commitment to do so as a member of the VCU community
Job Specific Physical and Cognitive Requirements :
Essential physical functions : Walking, Sitting, Repetitive motion, Average to fast paced, Ability to respond to multiple stimuli
Essential cognitive functions : Memory, Reasoning, Analyzing, Hearing, Logic, Reading, Written communication, Verbal communication
