Chief of Marketing, Communications, and Outreach

Chief of Marketing, Communications, and Outreach

Anticipated Starting Hourly Rate: $105,700 - $125,000

Starting Rate Commensurate with Qualifications and Experience

Richmond, VA

The State Corporation Commission (SCC) seeks a Chief of Marketing, Communications, and Outreach to join our Health Benefit Exchange (HBE or Exchange) division. The Health Benefit Exchange operates Virginia’s Insurance Marketplace with a mission to increase access to affordable and reliable health coverage for Virginians who are not insured by their employer, Medicaid, or Medicare. Launched in November 2023, the Marketplace is Virginia’s own state-based health insurance marketplace where consumers can shop for, compare, and purchase high-quality and affordable health insurance plans. This Chief of Marketing, Communications, and Outreach has the unique opportunity to play a critical role in unifying and maturing the public relations activities of the Health Benefit Exchange. The position works a hybrid schedule, with some in-office and some telework days each week.

Under the direction of the HBE Deputy Director, the Chief of Marketing, Communications, and Outreach will:

• Oversee and implement innovative, strategic plans for marketing, communications, and outreach.
• Facilitate coordination of consumer and stakeholder outreach and engagement activities.
• Facilitate implementation and performance of a comprehensive communication strategy and plan that unifies the external communications of the division.
• Develop processes and standards to ensure that all external communications are high-quality, conveying a unique brand-voice identity that creates a recognizable, positive image about Exchange health coverage availability for Virginians.
• Be responsible for professional, accurate, policy-compliant, brand appropriate communications across all channels including advertisements, email, events, marketing, public relations, social media, and website.
• Promote and protect the Exchange’s image and brand identity broadly through all communications channels.
• Oversee the growth and evolution of the Exchange’s social media presence across different platforms, ensuring innovative and consistent brand messaging.
• Build and maintain relationships with journalists, managing press inquiries, issuing press releases, and coordinating media coverage, in collaboration with the SCC’s Information Resources Division.
• Oversee the maturation of the Exchange website and constant coordination with related SCC sites.
• Ensure that marketing strategies are developed and deployed to reflect the use of past and real-time data to maximize Exchange enrollment.
• Track communications metrics to assess the effectiveness of campaigns and identify areas for improvement.
• Provide supervision and management of the leaders in the Marketing & Outreach, Stakeholder Engagement, and Communications groups of the Exchange.
• Make policy recommendations in the areas of marketing, communications, stakeholder engagement, and consumer outreach.
• Perform related work as required.

Preferred Qualifications

• Significant professional experience in communications or public affairs with a strong track record of success in communications leadership roles.
• Significant experience developing and implementing strategic plans in the areas of marketing, communications, or outreach.
• Superior verbal and written communication skills.
• Proven ability to develop and execute strategic communications plans, including messaging, media, and stakeholder audiences.
• Experience drafting press releases, informational articles, blog posts, and other marketing content.
• Strong relationship-building skills and experience engaging with government officials, industry stakeholders, and media.
• Ability to work in a fast-paced, dynamic environment.
• Demonstrated experience leading teams and fostering collaboration across departments.
• Strategic thinker with a deep understanding of the intersection between public perception and public services, and organizational objectives.
• Experience managing a team of professionals.
• Expertise with software such as Microsoft Word and PowerPoint, as well as other content creation tools and applications.
• Highly organized, self-motivated, and hard working.

SCC Information

Located in downtown Richmond, Virginia, the SCC is a state agency with regulatory authority over many business and economic interests in Virginia. More information about the SCC may be found on our website: www.scc.virginia.gov.

The SCC offers its employees rewarding, impactful public-service work; flexible telework options and work-life balance; and professional development opportunities. The SCC fosters a high-performing workforce with a commitment to diversity and inclusion, collaboration, and alignment with the SCC's mission and strategic goals. Core benefits provided to SCC employees include competitive health and life insurance programs, pre-tax spending accounts, leave programs, and paid state holidays. Employees participate in a state retirement plan with options for tax-deferred retirement savings including employer matching. The state funds a short and long-term disability program.

The SCC regulates various companies and industries in Virginia; therefore, to avoid any conflict, employees are required to sign a Conflict of Interest Form and must dispose of any stock they hold in a regulated company or dispose of any licenses or certificates they hold in any industry regulated by the SCC unless otherwise permitted. Employees also shall report employment of household members by a regulated company.

The SCC does not provide employer sponsorship. We use the E-Verify system to confirm identity and work authorization.

The SCC is an Equal Opportunity Employer. As a Virginia Values Veterans (V3) Certified Employer, we value and encourage veterans and members of the Reserves and National Guard to apply.

The information you submit must clearly demonstrate your experience and qualifications as they relate to this position. Interview consideration is based on the information submitted online. If requested, the SCC will provide reasonable accommodation to applicants in need of accommodation in order to provide access to the application and interview process. A background investigation is conducted on the selected candidate as a condition of employment.

This position is classified in the SCC Salary Structure as a Grade P-15 and will be exempt from the provisions of the Fair Labor Standards Act (FLSA).

How to Apply

This position will remain open until filled; however, interested candidates are strongly encouraged to apply by April 17, 2025.

Qualified candidates are encouraged to apply on the SCC Career Center at www.scc.virginia.gov/about-the-scc/careers.