What are the responsibilities and job description for the Marketing and Communications Manager position at Virginia Transformer Corp?
Former US Secretary of Energy, Jennifer Granholm said, “With what Virginia Transformer is doing, they are at the center of how we’re going to build out the backbone of our clean energy future.”
Virginia Transformer and Georgia Transformer Corp., is “the engineering firm that makes transformers.”
We are the largest US-owned manufacturer of electric transformers in North America and have been helping to secure the reliability and resilience of our country’s electric grid for more than 50 years. We produce power transformers for any conceivable application – GSU, substations, auto-transformers, grounding transformers, drive duty, rectifier, exciter, voltage regulator, and other.
The company is experiencing steady and sustained growth and serves every part of US industry from its six state-of-the-art North American facilities. We are actively looking for individuals who want to be part of a high-growth company and who want to share in the pride we have in ensuring American manufacturing continues to flourish. Without reliable power, manufacturing cannot operate. That is where we – and you – come in. Join us.
Location: Roanoke, VA -Travel required to other locations – travel 5-10%. Must be willing to relocate to Roanoke, VA, full relocation package and competitive salary offered.
Experience in the Manufacturing and Industrial spaces are highly desired for this role.
Position: Marketing and Communications Manager
About the Company: Virginia Transformer and Georgia Transformer Corp., is “the engineering firm that makes transformers.”
General Description: We are seeking an additional dynamic and strategic Marketing and Communications Manager to join our team. This role will be pivotal in deepening our relationship with current customers and expanding our reach to new customers, thereby supporting our growth trajectory.
Job Duties and Responsibilities:
Strategic Initiatives and Program Development:
- Identify tools, initiatives, and programs to enhance customer relationships and expand market reach.
- Align these initiatives and programs across Virginia Transformer Corp.
- Implement programs, measure their success, and report results to the organization.
Content Management:
- Develop and update website content to ensure it is current, engaging, and aligned with our brand strategy.
- Write SEO-friendly content to improve visibility and drive traffic to the site via search engines.
- Seamlessly upload approved content to the website using WordPress.
Digital Marketing and Content Creation:
- Develop digital and video content for use in email marketing campaigns and website integration.
- Produce engaging and effective video content that resonates with our target audience.
- Ensure all backend certificates and processes are functioning correctly and are up to date.
Collaboration and Reporting:
- Collaborate with various departments to ensure consistent and aligned messaging.
- Provide regular updates and reports on the effectiveness of communication strategies and content performance.
Qualifications:
- Education: Bachelor’s degree in Communications, Marketing, Digital Media, or a related field.
- Experience: Minimum of 3-5 years of experience in a communications or digital marketing role.
Skills:
- Proficiency in WordPress and content management systems.
- Strong understanding of SEO principles and techniques.
- Excellent writing and editing skills, with a focus on creating compelling and effective content.
- Ability to produce and edit video content.
- Strong analytical skills to measure and report on the success of initiatives.
- Excellent organizational and project management skills.
Personal Attributes:
- Creative thinker with the ability to develop innovative solutions.
- Strong communicator with excellent interpersonal skills.
- Detail-oriented and able to manage multiple projects simultaneously.
- Proactive and able to work independently as well as part of a team.
