What are the responsibilities and job description for the Graduate Assistant of Marketing and Communications position at Virginia Wesleyan University?
Job Description
Virginia Wesleyan University is seeking a dynamic and creative Graduate Assistant to support the Office of Marketing & Communications . This role is ideal for a graduate student with a background in marketing, communications, digital media, or related fields , who is looking to gain hands-on experience while pursuing their master's degree. The selected candidate will play a vital role in developing and implementing social media strategies , creating engaging content, and supporting various marketing initiatives to enhance the university's brand and outreach.
Key Responsibilities :
- Develop and execute social media strategies to increase engagement across platforms (Instagram, Facebook, LinkedIn, X, TikTok, etc.).
- Create synergies between the university's main page, alumni page, and president's social media page.
- Create compelling written, visual, and video content tailored to target audiences.
- Monitor social media analytics, track performance, and optimize strategies for audience growth.
- Assist with content development for email marketing, press releases, website updates, and promotional materials.
- Support the collection, analysis, and interpretation of marketing data and trends to inform decision-making.
- Assist in planning and promoting campus events through digital and traditional marketing channels.
- Other duties as assigned to support the mission and goals of the department.
Qualifications & Skills :
Compensation & Benefits :
About Us
Statement of Non-Discrimination
Virginia Wesleyan University is an Equal Opportunity Employer. Applicants are considered on the basis of skills, experience, and qualifications without regard to race, religion, color, creed, gender, national and ethnic origin, age, marital status, covered veteran status, sexual orientation, gender identity and expression, the presence of non-job-related medical disability, or any other legally protected status.
About Virginia Wesleyan University
Virginia Wesleyan University is Coastal Virginia's premier university of the liberal arts and sciences. Situated on a 300-acre park-like campus in Virginia Beach, the University annually enrolls approximately 1,600 students in undergraduate, graduate, and online programs. Undergraduate degrees include a Bachelor of Arts, Bachelor of Science, and Bachelor of Social Work with 36 majors, 30 minors, and 12 pre-professional tracks. Graduate degrees include a Master of Business Administration and Master of Arts in Education. Students thrive in average class sizes of 14 and through the University's experiential learning, high-impact leadership, and career-development programs. An inclusive community dedicated to scholarship and service grounded in the liberal arts and sciences, Virginia Wesleyan University inspires students to build meaningful lives through engagement in Coastal Virginia's dynamic metropolitan region, the nation, and the world.
Location
Virginia Wesleyan is a university with a coastal edge. Located in Virginia Beach, where the Atlantic Ocean meets the Chesapeake Bay, our region is proud of its vibrant city life, sandy beaches, and rich history. Learn more at visitvirginiabeach.com / explore.
