What are the responsibilities and job description for the AdWords Expert for Virtual Coworker (Home Based Part Time) position at Virtual Coworker?
As an AdWords Expert at Virtual Coworker, you will manage and optimize Pay-Per-Click (PPC) advertising campaigns on Google Ads (formerly Google AdWords). You will play a crucial role in the success of our online marketing efforts and the growth of our client's businesses. This position offers a unique opportunity to work in a fast-paced environment and contribute to the digital marketing strategies of our clients.
Responsibilities:
• Campaign Strategy: Develop, implement, and manage effective PPC advertising strategies on Google Ads to meet clients' objectives and KPIs.
• Keyword Research: Conduct thorough keyword research to identify high-performing and negative keywords, ensuring the best ROI.
• Ad Creation: Create compelling and relevant ad copy that maximizes click-through (CTR) and conversion rates.
• Bid Management: Monitor and adjust bids to optimize the cost-per-click (CPC) and maximize the return on ad spend (ROAS).
• A/B Testing: To continually improve performance, execute A/B tests on ad creatives, landing pages, and campaign settings.
• Quality Score Optimization: Work on improving Quality Scores to reduce CPC and increase ad rank. Budget Management: Set, allocate, and manage advertising budgets effectively to meet clients' goals.
• Ad Extensions: Utilize ad extensions to enhance ad visibility and improve ad quality.
• Analytics and Reporting: Regularly track and analyze campaign performance using tools such as Google Analytics. Generate reports and provide insights to clients.
• Client Communication: Maintain open and transparent communication with clients, discussing campaign progress, performance, and improvement recommendations.
• Stay Updated: Keep up-to-date with industry trends and Google Ads updates, and apply best practices to campaigns.
