What are the responsibilities and job description for the Marketing Specialist for a Rental Care Business in the US (Home Based Part Time) position at Virtual Coworker?
Design & Content Creation
• Develop high-quality designs using tools like Canva and AI-driven design platforms.
• Create engaging AI-powered videos for marketing campaigns and social media.
• Design visually appealing marketing materials, brochures, and digital assets.
Funnel Marketing & Lead Conversion
• Design and optimize sales and lead generation funnels using GoHighLevel or similar platforms.
• Create and manage automation workflows to maximize lead conversion and client engagement.
• Develop strategies to capture, nurture, and convert leads into paying customers.
• Track, analyze, and report on funnel performance, implementing improvements for higher conversion rates.
Social Media Advertising
• Strategize and execute paid ad campaigns on Facebook, TikTok, and Instagram.
• Monitor ad performance, generate reports, and optimize campaigns for maximum ROI.
• Engage with audiences and enhance the brand’s presence on social media platforms.
Marketing Strategy Development
• Identify growth opportunities through creative and data-driven marketing strategies.
• Manage and allocate budgets effectively to maximize campaign performance and lead generation.
• Stay updated on the latest marketing trends, tools, and AI technologies.
• Collaborate with the team to ensure cohesive messaging and branding.
Creative Problem-Solving & Independence
• Proactively identify marketing challenges and develop innovative solutions.
• Independently manage projects, prioritize tasks, and meet deadlines without extensive oversight.
• Regularly present new ideas and strategies to improve marketing performance and efficiency.
