What are the responsibilities and job description for the VP of Marketing position at Virtual?
Vaco Phoenix is looking for a VP of Marketing for a top client in the cybersecurity industry. The VP of Marketing will be responsible for overseeing the companies marketing vision and growth as well as driving business strategies through content development and collaborative marketing. This is an in-office role, located in Scottsdale, AZ and looking to hire immediately!
Responsibilities :
- Shape and oversee the company’s marketing strategy.
- Manage Demand & Lead Generation and the company’s online presence.
- Plan and manage the marketing budget.
- Create content for web, email, social media, paid ads, and other materials.
- Lead projects for current and future product messaging.
- Monitor and improve marketing campaigns.
- Maximize outreach to the community for business growth.
- Launch incentive programs like referral initiatives.
- Work with the Sales team to generate quality leads.
- Direct content for the website and marketing materials.
- Ensure collaboration with Sales and Product teams.
- Integrate CRM methods into marketing strategies.
- Organize and attend industry events as needed.
Job Requirements :
