What are the responsibilities and job description for the Chief Marketing Officer position at VirtualVocations?
A company is looking for a Chief Marketing Officer - DeFi.Key Responsibilities : Develop and execute a B2C marketing strategy focused on user growth in the DeFi and crypto trading spaceCraft and maintain a compelling brand identity and lead marketing campaigns around token launches and trading opportunitiesIdentify target user segments and build engaged communities to drive user acquisition and retentionRequired Qualifications : 10 years in marketing, with at least 5 years in the crypto or blockchain spaceExperience in marketing for crypto exchanges or consumer-facing crypto productsProven expertise in executing token marketing campaigns and managing KOLs and influencersStrong background in content creation that engages retail traders and broader crypto audiencesExperience in a start-up environment, particularly in developing zero-to-one marketing strategies
