What are the responsibilities and job description for the CRM Specialist position at VirtualVocations?
A company is looking for a CRM Specialist - Klaviyo & SMS Marketing.Key Responsibilities : Manage and execute email and SMS campaigns through Klaviyo, ensuring personalized and engaging communicationAnalyze campaign performance and optimize workflows to maximize customer engagement and retentionCollaborate with marketing and e-commerce teams to drive sales and build long-lasting customer relationshipsRequired Qualifications : Bachelor's degree in Marketing, Communications, Business, or a related fieldProven experience in CRM marketing, email marketing, and SMS campaigns, ideally with Klaviyo or similar platformsProficiency in Klaviyo, including campaign creation, automation, segmentation, and reportingKnowledge of email marketing best practices and analytics tools to track campaign performanceFamiliarity with SMS marketing and legal requirements around text message marketing
