What are the responsibilities and job description for the Director of Marketing position at VirtualVocations?
A company is looking for a Director of Marketing to lead their marketing efforts for Energy Management Systems.Key Responsibilities : Develop a recognizable B2B brand and deliver it consistently across various platformsDrive demand generation and customer acquisition through multi-channel campaigns and eventsBuild and lead a high-performing marketing team, fostering collaboration and innovationRequired Qualifications : 10 years of marketing experience, with at least 5 years in a B2B marketing leadership roleProven experience in marketing hardware and SaaS solutions in a B2B environmentExperience in leading demand generation campaigns and customer acquisition effortsAbility to manage multi-channel marketing programs including digital marketing and eventsStrong analytical skills with experience in marketing analytics and CRM tools
