What are the responsibilities and job description for the Email Marketing Manager position at VirtualVocations?
A company is looking for an Email Marketing Manager to oversee the strategy, execution, and optimization of email marketing efforts.Key ResponsibilitiesDevelop and execute email marketing campaigns, managing the entire process from planning to performance analysisLead segmentation and nurturing efforts using HubSpot to create tailored email workflowsAnalyze and optimize campaign performance to align with marketing and sales goalsRequired Qualifications3 years of experience in email marketing, preferably in a start-up, SaaS, or retail environmentProven expertise in using HubSpot or similar software for campaign managementAbility to develop strategies for nurturing leads effectivelyStrong analytical skills to measure campaign successContent creation skills to write engaging email copy that aligns with brand voice
