What are the responsibilities and job description for the Game Marketing Lead position at VirtualVocations?
A company is looking for a Game Marketing Lead to drive the promotion and growth of PC and mobile games.Key ResponsibilitiesDevelop and execute marketing strategies to promote and scale PC and mobile gamesOwn performance marketing and analytics, tracking key KPIs and optimizing campaignsLead community-building initiatives and manage influencer and PR campaignsRequired QualificationsProven track record of successfully marketing and scaling PC and mobile gamesStrong analytical skills for projecting and optimizing revenue and marketing ROIExperience with community-driven growth leveraging social media and player engagementDeep understanding of gaming market trends and effective go-to-market strategiesExperience with marketing automation and AI-driven tools is a plus
