What are the responsibilities and job description for the Marketing Analytics Manager position at VirtualVocations?
A company is looking for a Marketing Analytics & Insights Manager.Key Responsibilities : Analyze omnichannel marketing performance and identify opportunities for improvementDevelop predictive models for spend efficiency and provide media mix recommendationsBuild dashboards and translate complex datasets into actionable insights for stakeholdersRequired Qualifications : 3-6 years of experience in marketing analytics or data analysisDeep understanding of performance marketing and digital advertisingProficiency in Google Analytics and similar analytics toolsStrong skills in Excel or Google Sheets for data analysisFamiliarity with the eCommerce ecosystem and key performance metrics
