What are the responsibilities and job description for the Marketing Automation Specialist position at VirtualVocations?
A company is looking for a Marketing Automation Specialist II to support marketing initiatives across various channels.Key Responsibilities : Manage the production of standalone and triggered emails within Marketo and Outreach, including HTML setup and personalizationMaintain campaign tracking and reporting dashboards of KPIs to identify areas for improvementContinuously test and optimize email sequences, cadences, and workflowsRequired Qualifications : 2-4 years of experience in marketing operations or marketing automationProficient in Marketo, Salesforce, Outreach, and other MarTech toolsExperience with HTML and email production best practicesStrong analytical skills to interpret data and derive actionable insightsExcellent project management skills to manage multiple projects simultaneously
