What are the responsibilities and job description for the Marketing Consultant position at VirtualVocations?
A company is looking for a Value Consultant - Marketing Program Effectiveness.Key Responsibilities : Serve as the subject matter expert for marketing program effectiveness, supporting sales and customer successEngage with large enterprises to improve go-to-market effectiveness through assessments and recommendationsCoordinate and execute Proof of Concepts and collaborate with sales teams to deliver value-based solutionsRequired Qualifications : 7-10 years of B2B marketing experience or as a third-party consultant in go-to-market strategyStrong understanding of B2B marketing principles and digital marketing strategiesIndustry expertise in Information Technology, with preferences for Financial Services and Life SciencesProficient in running structured assessments and creating actionable recommendation documentsFamiliarity with marketing automation platforms, CRM systems, and data analytics tools
