What are the responsibilities and job description for the Performance Media Strategist position at VirtualVocations?
A company is looking for a Performance Media Strategist who excels in balancing brand strategy, campaign execution, and performance analysis.Key Responsibilities : Develop, execute, and optimize media buying strategies across digital channels to achieve client objectivesCollaborate with clients to understand goals and provide strategic recommendations while managing client budgets effectivelyManage and mentor junior media buyers, fostering their professional development and staying updated on industry trendsRequired Qualifications : Minimum of 5 years of experience in paid media, focusing on search, social, and programmatic advertisingProven experience in leading and managing a team of media buyersStrong expertise in Google Ads, Bing Ads, and various social media advertising platformsDeep understanding of programmatic advertising and data-driven targeting strategiesProficiency in analytics platforms such as Google Analytics and Google Looker Studio
