What are the responsibilities and job description for the Product Marketing Manager position at VirtualVocations?
A company is looking for a Product Marketing Manager to drive product-led growth.Key ResponsibilitiesDevelop go-to-market strategies and create compelling product messagingCollaborate with teams to enhance customer journeys and optimize onboarding experiencesMonitor campaign performance and utilize data insights to refine marketing tacticsRequired QualificationsMarketing or related educational degree6 years of experience as a product marketing manager in a PLG / self-service B2B SaaS environmentProven experience implementing a PLG framework and executing go-to-market strategiesStrong understanding of B2B SaaS products and marketsProficiency in data analysis and reporting tools
