What are the responsibilities and job description for the Vice President of Marketing position at VirtualVocations?
A company is looking for a Vice President of Demand and Account-Based Marketing to lead customer acquisition and pipeline growth efforts.Key Responsibilities : Develop and execute multi-channel demand generation programs to drive awareness, engagement, and conversionLead the development and execution of account-based marketing (ABM) programs and build a scalable ABM frameworkOversee marketing operations, analytics, and the martech stack to enhance efficiency and performanceQualifications & Requirements : 10 years of experience in B2B demand generation and account-based marketingDeep expertise in ABM technologies such as Demandbase or similar platformsStrong background in digital paid media and marketing automation, preferably with MarketoProven success in driving pipeline and revenue growth through integrated demand and ABM programsExperience in aligning closely with sales teams to drive collaboration and efficiency
