Loyalty Engagement Programs Product Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Issuing Solutions is a high-growth, multi-billion-dollar business unit within Visa’s Value-Added Services (VAS) organization. Our group is responsible for building and commercializing products that improve issuing bank processing and cardholder experiences. The manager will be a member of Global Loyalty, which empowers our clients to build deep, lasting, primary-spend relationships with their customers.

In this role, you will conceptualize and design consumer journey and messaging services that deliver easily consumable, packaged offerings for issuing clients to attract, convert, engage, and retain their cardholders. This will include the identification of consumer and client segments within engagement data across Visa’s regions globally, building relationships with regional partners to identify in-market needs and nuances for localization and supporting the commercialization of engagement packages to drive the sale of scalable solutions for loyalty products.

Responsibilities include

• Market Assessment - Identification of consumer and client segments within various regional portfolios using various demographic, transactional and other data signals. Understand the addressable market, Visa’s right to play or win, and target market share.
• Package Ideation - Development and optimization of engagement packages and programs.  Build packages to increase client’s lifetime customer value and drive adoption, delivering personalized experiences, simplicity and access for clients of all sizes.
• Revenue Management - Understand the P&L of the products, driving revenue growth in the P&L while managing OpEx and ensuring strong unit margins.
• Voice of Customer - Owning the VoC ingestion and assessment of regional needs and interests.
• Process Development - Establish, document, and refine PLM process for engagement program iteration based on common best practices, market feedback and experience.
• Support GTM - Participate in the development of GTM materials representing the product vision for critical product launches and strategic projects across regions.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

• 5 years of work experience with a Bachelor’s Degree or 3 years with an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
• Strong verbal, written, and presentation skills are required
• Working knowledge of payments, card issuing and lifecycle engagement best practices
• Excellent attention to detail
• High level of comfort with data, files, and technical communication
• Collaborative working style
• Fun sense of humor

Preferred Qualifications

• 3-5 years loyalty engagement technology experience (e.g., Braze, Insider, Iterable, Eagle Eye, TalonOne, etc) 
• Ability to synthesize complex ideas with a passion for developing clear, effective, and compelling presentations
• Understanding of product lifecycle management activities and artifacts.
• Excellent data and analytical skills to support commercialization of services
• Motivated to develop an understanding of the evolving industry context as well as developing a broad and deep understanding of Visa’s business and products
• Able to work independently and with broad instructions
• Strong business acumen and a global mindset

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 117,700.00 to 158,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.