Marketing Project Specialist

Job Summary

The Marketing Project Specialist takes on various responsibilities within the marketing department including proposal generation, formal RFP responses, content creation, digital marketing and technical writing. The Marketing Project Specialist will work closely with the Director of Marketing and Senior Technical Writer to execute marketing activities that align with the goals of the department and support VBA's strategic goals. This role develops, implements and executes day-to-day department activities to support VBA's business objectives and growth.

The marketing team is responsible for a broad area of expertise beyond typical marketing functions. This role is best suited for someone who thrives working on different projects throughout the day and is able to easily pivot between competing tasks.

Essential Job Functions

• Develop, document and manage proposal requests to ensure a timely response
• Prepare new group and existing group proposals by reading and interpreting data from sales and incorporating requested options into a complied, customized proposal document
• Understand and leverage VBA product knowledge to develop client-focused content for each assigned proposal and RFP
• Serve as a product and content expert
• Launch and maintain marketing campaigns and project plans. Make decisions based on analytical resources to demonstrate value of campaigns
• Create high-quality social media posts, blog articles and copy based on VBA's marketing strategy, with a focus on voice, tone, and business goals
• Research, recommend and produce content to drive business growth
• Track and measure content impact to evaluate what is working or not and ensure that content strategy meets business objectives
• Perform activities and functions of related lower-level personnel as assigned or required
• On-site notary services and other marketing tasks as required
• The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of this position
  
  
  

Requirements

EDUCATION

• Bachelor's Degree in Marketing, Communications, Professional Writing or related experience
  
  
  

Experience

• Minimum of 5 years of marketing experience, technical writing experience or proposal development and RFP experience.
• Current and active Notary Public preferred, or must be able to obtain and maintain Notary Public certification within three months of start date
• Must reside within 1 hour of our office in Carnegie, PA
• Experience working in the insurance, optical or other highly regulated industries including distribution channel, business to business and direct to consumer marketing
• Proficient with Microsoft Word, Excel, and Outlook, Adobe Creative Suite, Hubspot, Canva, Facebook, LinkedIn
  
  
  

Knowledge, Skills And Abilities

• Advanced oral and written communication skills with internal and external clients
• Ability to work independently, determine work priorities, handle multiple tasks simultaneously and meet deadlines
• Ability to handle a large volume of work with conflicting priorities
• Strong organizational and analytical skills with the ability to research, organize, analyze and create meaningful copy with attention to detail, accuracy and compliance
• Self-motivated with the ability to work independently to carry out assignments to completion within parameters of instructions given, established timeframes, procedures and accepted standards
• Ability to organize and thoughtfully store company data
• Excellent teamwork and collaboration skills
• Ability to maintain strict confidentiality of all information and act with utmost integrity in the discreet and proper handling of all confidential and financial information
• Committed to quality, continuous improvement and VBA values
• Must be presently authorized to work in the US without a requirement for work authorization sponsorship by our company for this position now or in the future
  
  

WORK ENVIRONMENT/PHYSICAL DEMANDS

• This is a remote position within the Pittsburgh, PA area. In-office work may occur periodically based on business need
• Work is performed in a home office environment and may require:
• occasionally lifting 0 - 40 pounds
• prolonged periods sitting at a desk and working on a computer
  

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions described herein. Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description.

Benefits


The starting salary range for this position is: $60,000-$80,000/year


Full-time, permanent VBA employees receive an exceptional benefits package including:

• Health and Dental benefits with minimal employee contribution.
• Employer paid Vision, Short Term and Long Term Disability, and Life Insurance benefits. Vision plan offers generous allowances, no copays, and two materials per year for eligible employee and dependents.
• 401k employer matching up to 6% following six months of service, vesting after five years of service
• Competitive time off and leave package