Corporate Director of Digital Strategies

Corporate Director of Digital Strategies 

Our Culture: 

We are a highly entrepreneurial company limited only by our imagination. Diversity and teamwork are major aspects of our culture. Our property associates are a highly team-focused group bringing out the uniqueness of each associate to provide great products and services. Success comes to those who continuously seek opportunities to learn and pass on new knowledge. We always strive to be better, never bored, and never complacent. Our teams thrive on hard work, inclusivity, and producing outstanding experiences. We endeavor to make our fellow associates feel comfortable and entrepreneurial so that they can engage unhindered. Finally, giving back to the community is also vital to our culture. Our properties live by the philosophy that they are an important part of their communities and look for ways to partner in the local community to make a difference.

Job Description: 

The Corporate Director of Digital Strategies leads online efforts to enhance the company’s digital presence, optimize direct bookings, maximize channel penetration, and manage digital campaigns across corporate and property-level initiatives. This role is highly strategic, analytical, and data-driven, ensuring marketing strategies are performance-focused and aligned with key business objectives. 

The person in this position must be able to roll their sleeves up and assist our team when needed, living our “ONE TEAM. ONE VISION.” philosophy. This person must also provide innovative ways that align with our mission to be the best, most respected hotel company in America.

The job is simple:

Focus on ways to promote and engage in internal growth programs.

Continuously exemplify and live by our Culture.

Meet/exceed our company goals and three metrics.

Necessary Skills: 

• Develop digital advertising strategies, including paid and owned search (Koddi), display rank and positioning, and social media ads, to drive corporate and portfolio-wide performance

• Manage email marketing campaigns, guest engagement initiatives, and CRM strategies

• Develop and track key performance indicators (KPIs) for website traffic, conversion rates, paid media ROI, and customer acquisition costs, ensuring continuous optimization of digital campaigns

• Leverage Google Analytics, social media insights, and marketing automation tools to analyze digital campaign performance and provide actionable insights

• Implement A/B testing strategies for website content, email marketing, and digital ad creatives to improve conversion rates and engagement

• Oversee corporate website, ensuring content is updated, SEO-optimized, and aligned with brand identity

• Guide properties on best practices for digital marketing, website management, and social media engagement

• Provide digital marketing templates and frameworks for properties to customize based on local market needs 

• Monitor property-level digital performance and provide recommendations for optimization

• Track and analyze key performance indicators (KPIs) at the property level, such as direct booking rates, cost per acquisition (CPA), and return on ad spend (ROAS)

• Oversee the development and execution of digital marketing campaigns (social media, SEO/SEM, email marketing, etc.) to ensure maximum engagement, customer acquisition, and retention

• Support properties in tracking and improving online guest sentiment scores through reputation management platforms

• Provide regular reports on campaign and content performance, offering data-driven insights to enhance marketing strategies

Physical Requirements: 

• Must be able to bend, reach, kneel, push, and stretch and lift and/or carry up to 25 pounds

• You will be working in a collaborative office setting with other workers, where various communications, work tasks, and common office activities are happening throughout the day

• Must be able to remain focused, manage distractions, and effectively handle multiple tasks while meeting deadlines

• Must be adaptable to working with a diverse range of cultures and backgrounds

• Have Knowledge and the ability to operate computer and office equipment

• Must speak in a clear, understandable voice and hear at a basic level, and understand English

Vision Hospitality Group is an equal opportunity/AA/Disability/Veteran employer. As an Equal Opportunity Employer, Vision Hospitality Group celebrates diversity and is committed to creating an equitable and inclusive environment and a sense of belonging for all associates. We do not discriminate and believe everybody should be proud of who they are, represent their culture and heritage, and live by the Golden Rule.