Paid Search Specialist

About Vision Media

Vision Media is an Inc. 5000, fast-growing advertising agency headquartered in Bellevue, WA. We provide media planning and buying services to our clients and agency partners across the country. Our team has decades of experience in the industry, and our client roster includes national brands and diverse local companies such as Coca-Cola, Camping World, Seattle Children's Hospital, and the Mariners. We value real relationships with our team and our clients. Join us not just as an employee, but as an essential member of our team, whose strengths and talents will be well utilized and appreciated. We work two days a week in the office to build team connection and have the support of co-workers; the rest of the time, everyone works from home.

About Role

Do you truly understand how Google Ads works—how the algorithm makes decisions and how to use that knowledge to drive real business results? Are you the kind of expert who goes beyond the platform to become just as fluent in your client’s business, offerings, and goals?

At Vision Media, we’re looking for someone who doesn’t just manage campaigns—they connect the dots between client objectives and Google’s systems to deliver performance that matters. You know which levers to pull because you know the client, not just the platform.

Join a team of data-obsessed media professionals who challenge themselves to keep improving. We value sharp thinking, deep curiosity, and meaningful collaboration. If you're driven to win—and make your clients win—we’re excited to meet you.

Key Responsibilities

Campaign Strategy & Execution

• Develop, launch, and optimize Google Search and Microsoft Ads campaigns across Search, Display, Performance Max, Video/Demand Gen, and retargeting strategies.
• Structure campaigns and ad groups to maximize relevance and improve Quality Score.
• Conduct in-depth keyword research to identify high-performing search terms, analyze intent, and refine targeting strategies. Utilize tools such as SEMrush and Google Keyword Planner to optimize campaign efficiency and uncover new opportunities.
• Experience running performance-driven campaigns, optimizing for tCPA, tROAS, and other key KPIs across search.
• Work closely with the digital media team to QA campaign setups, keyword implementations, ad copy, and tracking to ensure accuracy, compliance, and optimal performance before and after launch.

Optimization & Performance Management

• Continuously analyze campaign performance and optimize bids, budgets, and keywords to drive efficiency and ROI.
• Monitor pacing and adjust budget allocations to meet performance goals.
• Collaborate with the Senior Digital Activation Manager to proactively recommend data-driven optimizations that enhance campaign performance and maximize ROI for clients.
• Conduct A/B testing on ad copy, headlines, CTAs, keyword match types, and landing pages to improve engagement and conversion rates.
• Analyze landing page performance and provide data-driven optimization recommendations to clients, focusing on improving conversion rates, user experience, and alignment with ad messaging.
• Implement scripts and automated rules to streamline optimizations, improve efficiency, and ensure campaigns adhere to best practices.

Data, Tracking & Reporting

• Develop and manage budget forecasts to ensure efficient pacing, account for seasonality, align spend with performance goals, and provide accurate client projections.
• Work closely with media planning, analytics, and account teams to ensure seamless campaign execution and reporting.
• Collaborate with Ad Ops to ensure accurate conversion tracking, attribution, and funnel analysis.
• Closely monitor and report on channel(s) KPIs against business goals, communicating performance insights and creating new metrics/KPIs as needed.

Strategic Growth & Industry Expertise

• Stay ahead of emerging trends, algorithm updates, and best practices in Search, particularly Google Ads, to maintain a competitive edge and drive improvements in performance.
• Experience using SEMRush, SpyFu, or other competitive intelligence tools to analyze industry trends, competitor strategies, keyword opportunities, and market gaps for search campaign optimization.

Qualifications & Skills:

• 3 years of experience in paid search advertising, preferably in an agency environment.
• Proficiency in Google Ads, Microsoft Ads, Google Analytics, Excel, and data visualization tools (e.g., TapClicks or Tableau).
• Experience working with Credit Union and Healthcare clients a plus.
• Familiarity in PII regulations, HIPAA compliance, and data privacy best practices.
• Experience with bid management and optimization platforms (e.g., SA360, Skai, Marin) is a plus.
• Strong understanding of conversion tracking, attribution models, and performance metrics.
• Analytical mindset with the ability to translate data into actionable insights.
• Detail-oriented with excellent organizational skills and the ability to manage multiple campaigns simultaneously.
• Google Ads Certification is a plus.