Cheif Experience Officer

Chief Experience Officer (CXO)

• An executive who ensures positive interactionswith an organization's external customers
• The job title "chief experienceofficer" is increasingly replacing that of Chief Customer Officer inretail and entertainment industries and Chief Activity Officer in healthcareand travel.
• A chief experience officer communicates thevalue proposition of the organization using the customers' language, interactingwith the customer through their preferred communications channels to ensure apositive customer experience.
• In the enterprise, the CXO oversees a team thatmonitors these interactions and assures that the company is adequatelyresponding to complaints, concerns and suggestions for improvement.
• Corporations interact with their customersthrough many avenues, including

osocial media platforms

ocustomer-feedback forums

ospecial engagements

omusic festivals

Chief Experience Officer (CXO)