Engagement Manager (Content)

Urgently Hiring

Visit Anchorage is seeking a Content & Engagement Manager to work under the direct supervision of the VP of Communications to elevate the image of Anchorage and the expand awareness of the destination and Visit Anchorage services through compelling communications. Develop creative content for Visit Anchorage printed materials and digital assets. Maintain the brand’s voice and guides visitor engagement through external communications with leisure, trade, and meeting audiences and residents. Refine and improve the delivery of destination information and traveler services to visitors. Develop, write, edit, and update Visit Anchorage website content, publications, news releases, brochures, advertisements, newsletters, fact sheets, e-communications, presentations, video, and digital content. Manage social media platforms including Facebook, Instagram, X, Pinterest, and LinkedIn. Develop messages and strategies for leisure travel outreach aimed to the most likely Anchorage visitors. Identify and amplify culturally diverse local voices best exemplifying the Anchorage brand. Pursue and track new travel product, businesses news, and leisure trends in the municipality, serving as a clearinghouse for staff. Coordinate with editorial staff and contributors on assignments, topics, and coverage. Assist Communications Operations Manager with media hosting duties, pitching stories aligned with community goals to travel media.

• Knowledge and ability to present Anchorage and the community’s assets clearly, confidently, and with enthusiasm to travelers and residents enjoying leisure time, tailoring messages to specific audiences and channels.
• Proven experience and ability in journalism or public relations writing and editing, including working knowledge of AP style.
• 5 years or more of job experience in public relations, communications, or marketing roles or equivalent education.
• Passion for storytelling.
• Excellent interpersonal communication before consumers, trade contacts, meeting planners, travel media, and staff.
• Creativity in devising new ways of highlighting Anchorage core strengths.
• Digital proficiency including a working knowledge of storytelling applications and tools, including website content management systems and Office.
• Ability to make new community partnerships with stakeholders and enhance relationships with local tourism businesses.
• Work requires a valid driver’s license.

Preferred diverse knowledge of Anchorage and Alaska’s travel industry, businesses, and product offerings.

• Photography, web design, video editing, graphic design, or other complimentary skillsets that enhance communications work.
• Familiarity with a CRM or database software (Simpleview, Salesforce, etc.)

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Public Relations Communications and/or Marketing: 5 years (Required)

Ability to Relocate:

• Anchorage, AK 99501: Relocate before starting work (Required)

Work Location: In person

Salary : $60,000 - $65,000