What are the responsibilities and job description for the Film Marketing Manager position at Visit Austin?

About Visit Austin and our Mission :

Visit Austin is charged with marketing Austin nationally and internationally as a premier business and leisure destination, thus enriching our community's overall quality of life.

We are committed to being a safe, diverse and equitable workplace. Our values are our guiding principles and fundamental beliefs that define how we desire to work. Values create cohesion across the organization by establishing shared mindsets, behaviors, and expectations that allow everyone to do their best work.

We have an immediate opening for a Film Marketing Manager to promote the Live Music Capital of the World® as a filming destination! This full-time, exempt, salaried position working within the Austin Film Commission.

Summary of Position and Duties :

Participate and help execute marketing missions with direct reach to decisionmakers in the film and television industry. This may include travel out of market for promotion, meetings, tradeshows, and events.
Work with government groups and stakeholders to ensure that state and local programs like incentive programs and regulations continue to be competitive and help spur filming.
Serve as an ombudsman / advocate for film production to local government. Act as liaison between film companies and permitting offices, constituents and businesses.
Assist select media production companies with location scouting, including photography and accompanying productions on site tours.
Grow the Austin Film Commission location database to market the region to potential clients by researching, contacting and photographing properties in the greater Austin area.
Provide resources and local referrals for film production companies. This includes maintaining and growing the Austin Film Commission Production Directory of local crew and vendors.
Work with Sr. Director in the development of an integrated marketing plan, budget, goals and strategy. Help implement programs for film related projects and promotions as well as work toward monthly and annual goals.
Oversee film social media platforms, managing the office’s online presence with scheduled posts.
Manage and build Reel-Scout production database, refresh website information and film event calendars.
Represent Visit Austin and manage relationships with Austin-based film organizations, festivals, hospitality and local business community.
Develop and maintain productive relationships with studio and independent film producers, commercial producers, production companies, TV networks, streaming services, documentary and other media makers encouraging them to produce their projects in Austin.
Make direct presentations to the hospitality industry, civic groups, film classes, and community organizations.
Coordinate advertising / promotion with Marketing Communications Department
Providing daily time-oriented administrative support as well as community and industry interfacing to troubleshoot and provide resources as needed.
Perform other tasks and administrative duties as required.

Key Qualifications and Skill Requirements :

Bachelor’s Degree and 5 years’ experience in a similar position required.

AFCI Certification is preferred and Film Commission background is a must. Alternatively, long-term experience in the film and television industry in a management level role.

Self starter with a passion for film who can problem solve and work well in both independent and team environments. Organized and adept in coordination of itineraries, budget and project management.

Knowledge of Motion picture production industry and the production process including specific needs and practices including union and film industry rules and regulations.

Knowledge of pertinent state and local laws, incentives, codes and regulations with ability to interpret and apply those regulations if needed as well as having the ability to work with government agencies and productions to resolve issues.

Knowledge of industry resources as well as key industry, government, community and PR contacts.

Knowledgeable about social media and other online marketing tools.

Must be an expert in all things Austin and the surrounding areas.

Possess superior computer skills, proficiency in Microsoft Office, Adobe software and database management.

Must be a skilled photographer.

Must be a detail oriented troubleshooter who is able to work well in a fast paced environment.

Excellent writing, copy editing and proofreading skills.

The role will require travel 15% of the time.

Job Title : Film Marketing Manager

Department : Marketing

Direct Report : Sr. Director of Film Marketing

FLSA Status : Exempt

Visit Austin participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Visit Austin provides excellent benefits and is an equal opportunity employer.

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