Marketing and Communications Specialist

Job Summary
Do you want to be part of a team that is cultivating new and innovative programs as part of a destination’s revitalization and renaissance? We are looking for a motivated colleague to help coordinate the development and execution of Visit Elizabeth City’s overall marketing and communications efforts. Your opportunities to help us be successful include handling Visit Elizabeth City’s website, media relations activities, development of print and digital marketing materials, social media strategy and promotion of tourism related events and assets.

Duties

· Come up with fun, creative promotional campaigns, advertising and other special projects designed to generate leisure travel and overnight stays in the area.

· Be our in-house designer for marketing materials, creating advertisements, posters, and more.

· Own the development, continued innovation and content maintenance of the Visit Elizabeth City (and associated) websites.

· Create and publish regular blog/website content

· Oversee and maintain various VEC social media platforms and other digital campaigns with curated, on-brand content

· Write content for, design and build email campaigns, manage recipient lists and monitor results

· Collaborate with the PR Agency of Record, journalists and other media to generate creative ideas that garner positive publicity alongside the Executive Director

· Help us organize, maintain, and grow the Visit Elizabeth City library of photos and videos

· Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) for presentation to stakeholders

· Work with Executive Director to create and manage annual marketing budget , marketing plan, and annual report

· Cultivate relationships with the VisitNC team and communicate regularly about Visit Elizabeth City

· Attend partner events and destination special events to take photos/videos and build relationships with partners. Provide assistance during large tourism related events.

· Perform other related work as required to meet the evolving needs of the DMO and to assist the Executive Director to meet the mission of the organization.

Skills and Abilities:

· Ability to initiate projects, work independently and efficiently, and contribute to a successful team environment

· Attention to detail and organization, ability to prioritize tasks

· Ability to learn quickly and think progressively

· Proficient in creative writing, editing and proofreading skills.

· Proficiency with Microsoft Office suite, Adobe Creative Suite (including InDesign, Illustrator and Photoshop), Facebook, YouTube, Instagram and other social media platforms.

· Strong social media strategy and content marketing skills

· Knowledge of the latest social media trends and tools, backend website management, website development and Google analytics.

Experience

· Bachelor’s degree in related field is preferred or the equivalent combination of education, training, and experience which provides the requisite knowledge, skills and abilities for this job.

· Knowledge of the tourism and hospitality industry preferred.

· Minimum of three to five years’ experience working in a related capacity. Background in public relations, media relations, marketing, social media and advertising preferred.

To apply: Submit a cover letter, your resume and three professional references to: staff@visitielizabethcity.com

Or mail to:

Visit Elizabeth City

Attn: Marketing Job

400 South Water Street Suite 100

Elizabeth City, NC 27909

Job Type: Full-time

Pay: $35,000.00 - $48,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Weekends as needed

Ability to Commute:

• Elizabeth City, NC 27909 (Required)

Ability to Relocate:

• Elizabeth City, NC 27909: Relocate before starting work (Required)

Work Location: In person

Salary : $35,000 - $48,000