What are the responsibilities and job description for the Marketing Content Manager position at Visit Estes Park?
Job Title: Marketing Content Manager
Reports to: Marketing Director
Job Brief: The marketing content manager is responsible for the development and execution of content marketing strategies that inspire responsible visitation to Estes Park. Strategies will support leisure market visitation and destination development events and initiatives.
Responsibilities
- Work closely with the marketing director to develop content strategies and plans that align with marketing and organizational goals, including separate plans for the leisure market and destination development events and initiatives.
- Plan, write, update and analyze the performance of content including blogs, organic social media posts, editorials, consumer newsletter, ad copy and event email marketing campaigns.
- Collaborate on paid media campaigns with the marketing director and agencies to ensure there is compelling content to drive visitation to.
- Work with the staff photographer/videographer to identify, track and execute creative asset needs.
- Integrate messages of sustainability and inclusion across all content types.
- Build, manage, and grow the organization’s social media channels and presence on
Facebook, TikTok, Instagram, and Twitter.
- Monitor and engage in comments and discussions on social media posts.
- Collaborate with internal team members to produce high-quality, compelling content that meets the needs of stakeholders and Visit Estes Park’s audience.
- Collaborate with the marketing director to maintain a consistent brand voice and message.
- Contribute to the execution of destination events organized by Visit Estes Park.
- Graphic design interest and experience a plus.
- Other duties as assigned
Please be prepared to submit your portfolio or examples of your work. Examples should include blog posts or articles, static social media posts, reels, newsletters or other items that demonstrate your writing style and content marketing experience.
To apply, visit: https://visitestespark.bamboohr.com/careers/27
Salary : $65,000 - $85,000