What are the responsibilities and job description for the Executive Director position at Visit Frankfort?
Visit Frankfort is a destination management organization dedicated to promoting and marketing Frankfort and Franklin County to visitors, meeting planners, event planners, and group tour operators. Frankfort and Franklin County are vibrant communities that showcase the best of central Kentucky. As the Capital City, we are a destination for visitors from all over the world. Our bourbon attractions, our growing arts scene, our outdoor recreation opportunities and the historic nature of our town offer visitors a wide range of experiences in a friendly, walkable and engaging community. The Board of Directors is looking for a self-motivated and experienced Executive Director with excellent interpersonal and communication skills to oversee the operations and activities of the DMO. Responsibilities include strategic planning, budgeting, marketing, event promotions, staff and consultant supervision, and collaboration with local and state officials and the seven-member board of directors. The board hopes to find qualified candidates from within the state of Kentucky or from nearby states.
Responsibilities:
• Manage all operations and activities of the DMO
• Work with Board of Directors to achieve short- and long-term goals for the organization
• Develop annual budget
• Manage the financial operations of the organization, including maintaining and monitoring bank accounts, tracking revenues and expenses, documenting and managing employee time and expense reports, submitting payroll and maintaining documents required for annual audits.
• Develop and implement annual marketing plan
• Oversee the content, production and distribution of marketing materials, print and online advertisements and social media content
• Develop tours and itineraries to attract group travel and leisure travelers
• Supervise and manage staff
• Monitor industry marketing trends
• Ensure the visitor center is staffed and staff is knowledge about local and regional attractions, are friendly and outgoing to visitors and maintain the cleanliness and organization of the visitor center.
Qualifications & Skills:
• Demonstrated experience in a strategic leadership role in destination marketing
• Experience with website management, analytics reporting, social media strategies, digital marketing and brand management
• Knowledge of Frankfort’s attractions and tourism assets
• Experience with accounting tools such as QuickBooks and Excel
• Ability to lead, direct and evaluate subordinates
• Ability to collaborate with local attractions, regional and state tourism offices, and local officials to ensure effective coordination and optimal resource utilization.
• Excellent customer service skills
• Excellent communications skills, both orally and in writing
• Ability to work weekends and evenings as required
• Willingness to perform other duties as assigned Work hours and benefits
• Work hours are generally 8am – 5pm, Monday-Friday at the Visit Frankfort office. Occasional evening and weekend work is required. Travel is required.
• Compensatory time may be provided for events and assignments outside of the general work hours
• Health insurance is offered for full time employees
• Participation in the County Employee Retirement System is offered for full time employees.
• Vacation and sick time are accrued at 8 hours per month for full time employees.
• Cell phone and mileage allowance provided for full time employees.
Salary & Benefits
• Annual salary: negotiated based on experience
• Health Insurance, including dental and vision
• Paid time off
• Participation in County Employees Retirement System
To Apply
• Email resume to inquire@visitfrankfort.com by April 18, 2025