What are the responsibilities and job description for the Social Media Content Coordinator position at Visit Oakdale?
Job Title: Social Media Content Coordinator (Contract)
Location: Oakdale, CA
Contract Hours: 3–8 hours per week
Compensation: $20–$30 per hour, based on experience
About Visit Oakdale
Visit Oakdale is the official destination marketing organization for the City of Oakdale, CA. Situated on Highway CA-120 between San Francisco and Yosemite National Park, we promote the unique attractions, amenities, and events of Oakdale and Knights Ferry. Our mission is to boost the local economy by encouraging tourism spending in our community.
Position Overview
Visit Oakdale is seeking a talented Social Media Content Coordinator to oversee and execute our social media presence across Instagram, Facebook, and TikTok. This contract role involves creating a cohesive monthly content calendar, producing engaging posts, and coordinating with a team of freelance creatives to collect visual assets. The ideal candidate will have a strong understanding of social media trends, excellent copywriting skills, and a passion for promoting Oakdale as a premier travel destination.
Key Responsibilities
- Content Planning: Develop a monthly content calendar for Instagram, Facebook, and TikTok, scheduling 2–4 posts per week.
- Content Creation: Create simple carousel photo posts and video reels.
- Copywriting: Write compelling, brand-aligned captions for posts that drive engagement and promote Oakdale’s attractions and events.
- Asset Coordination: Collaborate with Visit Oakdale’s President and freelance creatives to gather photos, videos, and other visual materials needed for posts.
- Strategy Development: Create an annual social media strategy for Visit Oakdale, including goals, key themes, and measurable success metrics.
- Engagement: Monitor social media accounts for comments and messages, responding or escalating as necessary.
- Analytics: Track and report on the performance of social media campaigns, using insights to refine content strategies.
Qualifications
- Proven experience managing social media platforms for brands, organizations, or destinations.
- Strong copywriting and storytelling skills with an eye for detail.
- Ability to collaborate with creative teams to develop visual content.
- Familiarity with Oakdale, CA, and its attractions is a strong plus.
- Knowledge of social media trends, algorithms, and best practices, particularly for Instagram, Facebook, and TikTok.
- Proficiency in basic graphic design or video editing tools (e.g., Canva, CapCut) is a bonus.
Work Schedule & Terms
- Contract position estimating 3–8 hours per week.
- Flexible remote work schedule; occasional meetings with the Visit Oakdale President may be required.
- Hourly rate of $20–$30, commensurate with experience.
How to Apply
Interested candidates should submit the following:
- Resume highlighting relevant experience
- Portfolio or examples of past social media work (if available)
- A brief cover letter explaining your interest in promoting Visit Oakdale
Job Type: Contract
Pay: $20.00 - $30.00 per hour
Expected hours: 3 – 8 per week
Benefits:
- Flexible schedule
Schedule:
- Choose your own hours
Work Location: Hybrid remote in Oakdale, CA 95361
Salary : $20 - $30
