What are the responsibilities and job description for the Tourism Director position at Visit Oakdale?
Job Title: Tourism Director
We are seeking an experienced Tourism Director to lead our destination marketing efforts. As the primary marketer and business advocate for Visit Oakdale, you will be responsible for developing and executing a comprehensive marketing strategy that drives visitation, promotes local businesses, and increases tourism revenue.
About the Job:
- Develop and implement annual marketing plans to achieve destination marketing goals.
- Manage Visit Oakdale's digital presence, including social media content creation, website management, and paid advertising.
- Collaborate with freelancers, photographers, and videographers to produce compelling promotional materials.
- Build relationships with city officials, business owners, and tourism stakeholders to drive tourism growth.
- Enhance financial sustainability by identifying new funding opportunities and optimizing budget allocations.
Key Responsibilities:
- Strategic leadership and destination marketing.
- Event coordination and tourism partnerships.
- Business development and stakeholder engagement.
- Financial oversight and administrative leadership.
- Merchandising and revenue generation.
Education & Experience Requirements:
- Bachelor's degree in marketing, business administration, or a related field.
- Proven expertise in digital marketing, social media advertising, and website management.
- Strong financial management skills, including budgeting, reporting, and tax filing.
- Experience in event partnerships, business advocacy, and community engagement.
